Culture Marketing Lead: UK Music & Artist Partnerships

Red Bull Company Limited; City of Westminster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading energy drink company is seeking a Culture Marketing Specialist to strengthen its connection to the UK music scene, focusing on youth culture and UK-born genres. Responsibilities include managing relationships with artists, curating music activations, and executing impactful marketing campaigns. Ideal candidates will have experience in music or culture marketing, a strong network within the music industry, and hands-on experience with artists. This role is based in London, UK, and requires travel 20-30% of the time.

Qualifications

• Proven experience in music or culture marketing, ideally within a brand or agency environment.
• A strong network of existing contacts within the music industry.
• Hands-on experience working directly with artists and talent.
• Demonstrated success in producing and activating music events.
• Experience with commercial negotiations and contracts.

Responsibilities

• Act as the primary point of contact for artists and industry stakeholders.
• Build and maintain relationships with UK artists and manage contracts.
• Curate and program talent for Red Bull music activations.
• Support development of 360º music marketing campaigns.
• Stay ahead of music trends to inform strategic direction.
• Track impact of music projects and provide actionable insights.

Skills

Music industry knowledge

Relationship building

Cultural trend analysis

Event production

Negotiation skills

Job description

A leading energy drink company is seeking a Culture Marketing Specialist to strengthen its connection to the UK music scene, focusing on youth culture and UK-born genres. Responsibilities include managing relationships with artists, curating music activations, and executing impactful marketing campaigns. Ideal candidates will have experience in music or culture marketing, a strong network within the music industry, and hands-on experience with artists. This role is based in London, UK, and requires travel 20-30% of the time.