Cruise Sales Manager

AVIAREPS Group; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Life and medical insurance

Employee Assistance Program

Pension after 3 months

Hybrid working across office and on‑/r

Job summary

AVIAREPS is seeking an experienced Cruise Sales Manager to lead the launch and growth of its UK cruise representation activities from its London-Hammersmith office. You will drive sales, build strong relationships with travel agencies and tour operators, and deliver market development initiatives to support growth and onboarding of new cruise clients such as A-ROSA in the UK.

The role combines strategic market development with hands-on sales execution, including training partners, managing

Qualifications

• Minimum 5 years’ experience in Sales, Account Management or Business Development in Cruise or related field of travel industry.
• Strong understanding of the UK travel trade and cruise distribution environment.
• Demonstrated experience working with sales targets, KPIs, and performance‑based objectives.
• Proven ability to build and manage commercial relationships in a structured sales environment.
• Excellent communication, negotiation, and presentation skills in English.

Responsibilities

• Act as the primary UK point of contact for AVIAREPS’ cruise representation activities.
• Build and maintain strong commercial relationships with travel agencies, tour operators, consortia, and key industry stakeholders.
• Represent cruise product and commercial propositions in line with agreed positioning and partner sales strategies.
• Conduct regular trade visits, structured meetings, and presentations to support sales performance and partner engagement.
• Deliver product and sales training to enable partners to achieve agreed booking objectives.
• Identify and pursue new distribution and revenue opportunities within the UK travel trade.
• Develop and implement market development initiatives aligned with annual sales and growth targets.
• Initiate and manage promotional activities, tactical campaigns, and trade events to stimulate demand.
• Contribute to the preparation of the UK market for cruise brand onboarding.
• Develop and execute sales plans designed to achieve agreed revenue, booking, and market penetration targets.
• Work closely with trade partners to implement promotions, incentives, and tactical sales initiatives.
• Actively manage sales pipelines and forecast performance against targets.
• Monitor sales results and take corrective action where required to ensure objectives are met.
• Provide regular sales reports, forecasts, and activity updates to AVIAREPS senior management.
• Track performance against KPIs, including sales results, partner engagement, and market coverage.
• Analyse market data and trade feedback to identify risks, opportunities, and growth potential.
• Support internal stakeholders with commercial insights to inform client strategy and future portfolio expansion.

Job description

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

AVIAREPS has more than 30 years’ experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with 76 offices in 71 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

Job Description

We are seeking an experienced and commercially driven Cruise Sales Manager to join our professional team in London-Hammersmith Office to support the launch and development of its cruise representation activities in the UK market for A-ROSA Cruises.

The role combines the introduction of a cruise client to further build the UK cruise sales portfolio. The position is structured around defined commercial objectives, with performance measured against agreed sales, market development, and relationship‑building targets.

This is an opportunity for a self‑motivated sales professional who thrives in an evolving environment and is comfortable balancing immediate delivery with long‑term market growth

What we offer:

• You’ll enjoy numerous advantages, such as a renowned brand, exceptional individuals, and an appealing salary package.
• Life and medical insurance
• Employee Assistance Program
• Pension after 3 months
• Collaborating with a team of professionals
• Multi‑cultural working environment
• Hybrid working across office, clients and the ability to WFH
• Excellent prospects for advancement as the company expands.

Your Responsibilities:

Client & Trade Relationship Management

• Act as the primary UK point of contact for AVIAREPS’ cruise representation activities.
• Build and maintain strong commercial relationships with travel agencies, tour operators, consortia, and key industry stakeholders.
• Represent cruise product and commercial propositions in line with agreed positioning and partner sales strategies.
• Conduct regular trade visits, structured meetings, and presentations to support sales performance and partner engagement.
• Deliver product and sales training to enable partners to achieve agreed booking objectives.

Market Development

• Support the market introduction and commercial activation of our new cruise client A-ROSA in the UK.
• Identify and pursue new distribution and revenue opportunities within the UK travel trade.
• Develop and implement market development initiatives aligned with annual sales and growth targets.
• Initiate and manage promotional activities, tactical campaigns, and trade events to stimulate demand.
• Contribute to the preparation of the UK market for cruise brand onboarding.

Sales Performance & Target Delivery

• Develop and execute sales plans designed to achieve agreed revenue, booking, and market penetration targets.
• Work closely with trade partners to implement promotions, incentives, and tactical sales initiatives.
• Actively manage sales pipelines and forecast performance against targets.
• Monitor sales results and take corrective action where required to ensure objectives are met.

Reporting, Forecasting & Commercial Insight

• Provide regular sales reports, forecasts, and activity updates to AVIAREPS senior management.
• Track performance against agreed KPIs, including sales results, partner engagement, and market coverage.
• Analyse market data and trade feedback to identify risks, opportunities, and growth potential.
• Support internal stakeholders with commercial insights to inform client strategy and future portfolio expansion.

About You

• Minimum 5 years’ experience in Sales, Account Management or Business Development in Cruise or related field of travel industry
• Strong understanding of the UK travel trade and cruise distribution environment.
• Demonstrated experience working with sales targets, KPIs, and performance‑based objectives.
• Proven ability to build and manage commercial relationships in a structured sales environment.
• Excellent communication, negotiation, and presentation skills in English.
• Results‑oriented with a disciplined and proactive sales approach.
• Comfortable working independently and in a team with accountability for outcomes.
• Commercially credible and confident, engaging with senior trade partners.
• Willingness to travel regularly as required.
• Proficient in Microsoft Office and CRM software
• Ability to conduct statistical reviews and analyse results
• Great interpersonal skills and a pleasant, outgoing personality