River Cruise Sales Manager

Travel Trade Recruitment; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Life and medical insurance

Employee Assistance Programme

Pension after 3 months

Hybrid working across office, clients,

Job summary

Travel Trade Recruitment seeks an experienced Cruise Sales Manager in West London to lead the launch and growth of cruise representation in the UK market. You will drive relationships with agencies and operators and deliver sales training to partners to achieve targets.

The role combines strategic market development with hands-on delivery, offers a renowned brand, and provides a hybrid work model across office, client sites, and remote work. Competitive salary is featured.

Qualifications

• Experience in the UK travel trade and cruise distribution
• Demonstrated ability to work with sales targets and KPIs
• Proven track record in building/manage commercial relationships
• Excellent communication and presentation skills in English

Responsibilities

• Build and maintain strong commercial relationships with travel agencies, tour operators, consortia and key industry stakeholders.
• Represent cruise products and commercial propositions in line with partner sales strategies.
• Conduct regular trade visits, meetings and presentations to support sales performance and partner engagement.
• Deliver product and sales training to enable partners to achieve agreed booking objectives.

Skills

UK travel trade

Cruise industry experience

Sales targets

Relationship management

Communication skills

English proficiency

Negotiation

Presentation skills

Tools

CRM software

Microsoft Office

Job description

Cruise Sales Manager needed Urgently !!

My client is seeking an experienced and commercially driven Cruise Sales Manager to join our professional team in West London to support the launch and development of its cruise representation activities in the UK market.

The role combines the introduction of a cruise client to further build the UK cruise sales portfolio. The position is structured around defined commercial objectives, with performance measured against agreed sales, market development, and relationship-building targets.

This is an opportunity for a self-motivated sales professional who thrives in an evolving environment and is comfortable balancing immediate delivery with long-term market growth

• You'll enjoy numerous advantages, such as a renowned brand, exceptional individuals, and an appealing salary package.
• Life and medical insurance
• Employee Assistance Programme
• Pension after 3 months
• Multi-cultural working environment
• Hybrid working across office, clients and the ability to WFH
• Excellent prospects for advancement as the company expands.
• Salary £35,000

Your Responsibilities:

Client & Trade Relationship Management

• Build and maintain strong commercial relationships with travel agencies, tour operators, consortia, and key industry stakeholders.
• Represent cruise products and commercial propositions in line with agreed positioning and partner sales strategies.
• Conduct regular trade visits, structured meetings, and presentations to support sales performance and partner engagement.
• Deliver product and sales training to enable partners to achieve agreed booking objectives.

Market Development & Portfolio Growth

• Support the market introduction and commercial activation of new cruise clients in the UK.
• Identify and pursue new distribution and revenue opportunities within the UK travel trade.
• Develop and implement market development initiatives aligned with annual sales and growth targets.
• Initiate and manage promotional activities, tactical campaigns, and trade events to stimulate demand.
• Contribute to the preparation of the UK market for future cruise brand onboarding.

Sales Performance & Target Delivery

• Develop and execute sales plans designed to achieve agreed revenue, booking, and market penetration targets.
• Work closely with trade partners to implement promotions, incentives, and tactical sales initiatives.
• Actively manage sales pipelines and forecast performance against targets.
• Monitor sales results and take corrective action where required to ensure objectives are met.

About You

• Strong understanding of the UK travel trade and cruise distribution environment.
• Experience within the cruise industry/travel industry
• Demonstrated experience working with sales targets, KPIs, and performance-based objectives.
• Proven ability to build and manage commercial relationships in a structured sales environment.
• Excellent communication, negotiation, and presentation skills in English.
• Results-oriented with a disciplined and proactive sales approach.
• Comfortable working independently and in team with accountability for outcomes.
• Commercially credible and confident, engaging with senior trade partners.
• Willingness to travel regularly as required.
• Proficient in Microsoft Office and CRM software
• Ability to conduct statistical reviews and analyse results
• Great interpersonal skills and a pleasant, outgoing personality