Cruise Marketing Manager

Audley Travel Ltd.; London; On-site; GBP 35,000 - 55,000; Full time

Job description

This role can be based out of either our Witney office in Oxfordshire or the Shepherd's Bush office in London and typically a minimum of 3 days per week in the office is required.

About us

Audley Travel is an award-winning, consistently recognised tour operator that specialises in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide meaningful travel experiences. Our employees are passionate about travel and exploring other cultures. In 2021, we proudly celebrated serving our travel clients for 25 years. Take a look at our video below to get a real taste of who we are and what we love doing:

https://www.youtube.com/watch?v=H-AhWeqsvds

The role:

An exciting new role within the Digital & Marketing team which will be fundamental to delivering ambitious growth plans for cruise at Audley. Working closely with the Marketing leadership team and Global Cruise Manager, this role will be responsible for the creation and execution of the cruise marketing strategy in both the UK and US markets.

This broad role requires an experienced online and offline Marketing Manager who relishes the challenge of rapidly growing the cruise arm of the business.

Key responsibilities include:

• Working closely with Global Cruise Manager to understand cruise proposition and product offering
• Understanding growth plan for cruise and building out marketing plan to achieve stated year on year growth
• Managing relationships with key cruise suppliers, acquiring funds and allocating to appropriate marketing activities
• Managing budgets associated with cruise through budget tracking and forecasting, providing regular updates
• Working closely with our Head of Loyalty and Acquisition to increase cruise product consumption amongst repeat client cohort
• Working closely with Trade Sales Manager to drive growth via B2C channel
• Providing reports on marketing KPIs, driving the most cost effective acquisition routes and understanding important metrics like cost per acquisition
• Proactively explore industry trends and keep up to date with external factors and Audley's competitors
• Working with Marketing leadership team and key channel owners to create marketing plans including but not limited to:
• Content requirements (including SEO opportunities)
• Cruise branding and visual identity (proposition, look and feel)
• Cruise website landing pages (structure, design, content)
• Audience segmentation
• Comms plans (lifecycle and email newsletters, direct mail)
• Social media and PR
• Paid acquisition (PPC, display etc)
• Trade marketing
• Events and exhibitions
• Advertising
• Client documentation

About you

You will have experience creating comprehensive marketing plans that drive growth and align with business objectives. Strong communication skills are essential to effectively work with individual leaders, channel owners, and the Global Cruise Manager, as well as the ability to serve as a conduit between different teams.

Additional experience required:

• Demonstrable experience in a marketing role, preference for knowledge of a broad range of marketing disciplines versus single area of specialism
• Proven track record of successfully managing marketing campaigns and driving results
• Knowledge of UK/US Cruise and or travel market and consumer preferences
• Strong numeracy skills and experience of budget management and setting, tracking and reporting on marketing KPIs.
• Pro-active and able to take own initiative
• Strong stakeholder management and influencing skills
• Highly organised, project management experience would be beneficial
• A confident, positive and outgoing person with natural enthusiasm and the ability to be assertive when required
• A customer-centric approach to marketing strategies
• Data driven, suggests ideas backed by sound data and reasoning
• Good understanding of Office 365 including MS Word, Excel, SharePoint and Outlook

What you’ll get in return

• Holiday - 25 days rising to 30 days with length of service
• Hybrid working
• Discretionary annual bonus plan
• A day off for your birthday
• A day off for volunteering to support a charity, local support group or community work of your choice
• Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
• Enhanced family leave
• Enhanced pension scheme
• Life insurance
• Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
• Gympass – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
• Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers
• Sabbatical leave
• Long service awards
• Private medical insurance