CRO-Focused UX/UI Designer for Conversion Wins

Vmlenterprisesolutions; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Medical insurance

Life assurance

Pension

Retail discounts

Job summary

WPP Enterprise Solutions in London seeks a hands-on UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic CRO squad. You will craft premium web experiences and landing pages that drive engagement and maximise conversions across desktop and mobile.

Translate user data and test insights into high-impact design variations, own end-to-end design for A/B and multivariate tests, and collaborate closely with CRO Strategists, Web

Qualifications

• Desirable: Experience designing for A/B testing, personalisation, CRO, or landing page optimisation with data-driven insights.
• Tokenized Design Systems mastery: design tokens in Figma for cross-brand consistency.
• Multi-brand navigation: design distinct user journeys for sub-brands.
• Digital commerce context: experience designing high-converting e-commerce experiences.

Responsibilities

• Lead end-to-end UX/UI design for A/B testing, multivariate testing, landing pages, and ongoing optimisation.
• Develop user flows, wireframes, and high-fidelity prototypes for experimentation.
• Create pixel-perfect UI designs aligned with brand guidelines and conversion-focused hierarchies.
• Collaborate on tokenized design systems ensuring component consistency across brands.
• Design tailored user journeys for client sub-brands while maintaining core system architectures.
• Translate feedback and test data into iterative design recommendations.
• Ensure designs are technically feasible; work with developers to review builds.

Skills

CRO

UX/UI design

A/B testing

Multivariate testing

Figma

Design systems

Landing pages

HTML/CSS basics

Tools

HTML/CSS/JS basics

Job description

WPP Enterprise Solutions in London seeks a hands-on UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic CRO squad. You will craft premium web experiences and landing pages that drive engagement and maximise conversions across desktop and mobile.

Translate user data and test insights into high-impact design variations, own end-to-end design for A/B and multivariate tests, and collaborate closely with CRO Strategists, Web