Senior UX/UI Designer (CRO)

Vmlenterprisesolutions; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Medical insurance

Life assurance

Pension

Retail discounts

Job summary

WPP Enterprise Solutions in London seeks a hands-on UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic CRO squad. You will craft premium web experiences and landing pages that drive engagement and maximise conversions across desktop and mobile.

Translate user data and test insights into high-impact design variations, own end-to-end design for A/B and multivariate tests, and collaborate closely with CRO Strategists, Web

Qualifications

• Desirable: Experience designing for A/B testing, personalisation, CRO, or landing page optimisation with data-driven insights.
• Tokenized Design Systems mastery: design tokens in Figma for cross-brand consistency.
• Multi-brand navigation: design distinct user journeys for sub-brands.
• Digital commerce context: experience designing high-converting e-commerce experiences.

Responsibilities

• Lead end-to-end UX/UI design for A/B testing, multivariate testing, landing pages, and ongoing optimisation.
• Develop user flows, wireframes, and high-fidelity prototypes for experimentation.
• Create pixel-perfect UI designs aligned with brand guidelines and conversion-focused hierarchies.
• Collaborate on tokenized design systems ensuring component consistency across brands.
• Design tailored user journeys for client sub-brands while maintaining core system architectures.
• Translate feedback and test data into iterative design recommendations.
• Ensure designs are technically feasible; work with developers to review builds.

Skills

CRO

UX/UI design

A/B testing

Multivariate testing

Figma

Design systems

Landing pages

HTML/CSS basics

Tools

HTML/CSS/JS basics

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Senior UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic, flexible team, embedded directly within our dedicated CRO squad.

The opportunity

We are seeking a highly skilled and passionate UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic, flexible team, embedded directly within our dedicated CRO squad. This hybrid role is for a hands-on designer who excels at crafting, optimizing, and delivering high-performing digital experiences across desktop and mobile. You will design premium web experiences and landing pages that drive user engagement, maximise conversions, and seamlessly support business growth.

You will be instrumental in translating user data, behaviour analytics, and strategic hypotheses into high-impact design variations and optimized user journeys. Working collaboratively within a cross-functional CRO squad, you will be responsible for the end-to-end design lifecycle of A/B and multivariate tests, ensuring every design is both meticulously executed and strategically optimized for maximum performance.

What you’ll be doing

You are a hands-on, highly motivated, and self-sufficient UX/UI or Product Designer with deep expertise in conversion-centered design principles, web/mobile usability, and data-driven Optimisation. Your passion for user-centric design pushes you to create intuitive, efficient, and visually stunning digital experiences that perform.

Conversion-Centered Design & Execution:

• Lead the end-to-end UX/UI design processfor A/B testing, multivariate testing, landing pages, and ongoing Optimisation initiatives across web and mobile platforms.


• Develop detailed user flows, interaction models, wireframes, and interactive, high-fidelity prototypesspecifically optimized for experimentation and user validation.


• Create pixel-perfect UI designsthat respect and elevate our clients' brand guidelines, utilizing persuasive design patterns, psychological triggers, and clear, conversion-focused hierarchies.


• Work with and support tokenized design systems (DS), ensuring scalability, efficiency, and consistency of components across a multi-brand environment.


• Design and optimize unique, tailored user journeys for our client's portfolio of sub-brands, ensuring sub-brand visual identities and unique experiences are maintained while adhering to core design system architectures.


• Focus on landing page layouts, micro-interactions, persuasive copywriting placement, and checkout/signup funnel Optimisation to systematically minimise friction.


• Translate user feedback, testing data, and statistical results from A/B testsinto actionable, iterative design recommendations.


• Ensure all experiment designs are technically feasibleand collaborate closely with developers during implementation, providing detailed specifications and reviewing builds to ensure high-fidelity execution of tests.

Collaboration & CRO Advocacy:

• Work closely with CRO Strategists, Web Analysts, Product Managers, and front-end Developersin a fast-paced, agile squad environment to manage multiple experimentation pipelines.


• Advocate for data-informed, evidence-based design decisions, presenting design concepts and experimentation rationale clearly to clients and stakeholders to build alignment.


• Actively contribute to and maintain conversion-oriented design libraries, templates, and documented best practices to scale our Optimisation efforts.

What we want from you

• Desirable: Experience designing for A/B testing, personalisation, CRO, or landing page optimisation would be a bonus, particularly where design decisions have been informed by user insight, performance data, or test learnings.


• Tokenized Design Systems (DS) Mastery:Deep understanding of working with and leveraging tokenized design systems (design tokens in Figma) to manage styling variables, thematic brand changes, and cross-platform consistency efficiently.


• Multi-Brand Navigation:Proven ability to design distinct and unique user journeys for a client's various sub-brands, striking the perfect balance between brand customization and core systemic rules.


• Digital Commerce & Product Context:Experience designing high-converting experiences for e-commerce, transactional websites, lead-generation pages, or digital products is highly desirable.


• Exceptional Portfolio:A must-have portfolio showing a clear end-to-end design process, specifically highlighting how you use user insights, data, or test hypotheses to design landing pages, optimized user flows, and successful A/B test variations.


• Mastery of UX & Conversion Principles:Deep understanding of user psychology, persuasive design, usability standards, responsive layouts, and platform-specific UX/UI guidelines.


• Figma & Prototyping Proficiency:Exceptional proficiency in Figma, with the ability to create structured, scalable design files, component libraries, and realistic prototypes for testing.


• Technical Understanding:Solid understanding of front-end capabilities (HTML, CSS, and basic JavaScript limitations) to ensure your Optimisation designs are technically feasible and performant.


• Collaboration & Agility:Strong communication skills, with a collaborative mindset, comfortable presenting design rationale to stakeholders and working in fast-paced agile development/testing cycles.


• Accessibility & Performance:Strong understanding of web accessibility (WCAG) and page performance considerations to design fast, inclusive, and seamless experiences.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt outof this feature at any time. Opting out will not impact the outcome of the interview process

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.