CRO Executive

dmg:media; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days holiday

Pension plan and life cover

Discounts on online shopping and food

Employee Assistance Programme

Onsite gym and healthcare facilities

Job summary

Daily Mail+ is seeking a CRO Executive to shape the performance of our website, apps and subscription journeys. You will work alongside the Senior CRO Manager, hands-on with tests across paywall, landing pages and checkout to drive smooth conversion journeys.

You will develop a robust test-and-learn framework, explore personalisation and audience segmentation, and analyse data to build a best-in-class CRO approach across the UK, Australia and US.

Qualifications

• Some hands‑on experience with CRO or experimentation tools and a keenness to learn fast.
• Analytically curious with comfort navigating datasets to draw actionable insight.
• Exceptionally organised with impeccable attention to detail.
• Clear communication to translate results into digestible updates for stakeholders.

Responsibilities

• Support delivery of the Mail+ CRO roadmap across the UK, Australia and US—building, launching and QA-ing tests day to day.
• Activate onsite conversion assets—paywall, landing pages, checkout and display—in Zephr and similar tools.
• Analyse test results and onsite performance; create clear write-ups for the test-and-learn backlog.
• Own the operational running of experiments—set-up, monitoring, anomalies, pipeline momentum.
• Collaborate with Product, Marketing, Analytics and Editorial to ensure journeys move smoothly from off-site to on-site.

Skills

CRO experience

A/B testing

Data analysis

Tools

VWO

Google Analytics

Job description

CRO Executive

Location: Daily Mail+ Headquarters, HSK, London

Position: Full Time/Permanent

About Us/the role

DailyMail+ has just reached its second birthday. Live across the UK, US and Australia, we’re one of the fastest-growing media subscriptions globally, with ambitious plans over the next few years to make DailyMail+ one of the largest media subscription brands in the world.

We’ve now got an exciting opportunity for a talented CRO Executive to join the business and help shape the performance of our website, apps, and the journeys our users take to subscription. Working alongside our Senior CRO Manager, you’ll be hands-on in converting customers on web and app - optimising our paywall, landing pages, checkout and display assets to drive seamless, efficient conversion journeys.

You’ll support the development of a robust test-and-learn framework, help identify opportunities across personalisation and audience segmentation, and analyse data to build a best-in‑class CRO approach. You will operate across the UK, Australia and US.

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best‑read, most recognised, most engaged newsbrand in the country.*

Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*

*PAMCo H2 2023

**GA 2023 September

Main Responsibilities

• Support delivery of the Mail+ CRO roadmap across the UK, Australia and US - building, launching and QA‑ing tests day to day.
• Hands‑on activation of onsite conversion assets - paywall, landing pages, checkout and display - in Zephr and equivalent tools.
• Help analyse test results and onsite performance, turning findings into clear write‑ups that feed the test‑and‑learn backlog.
• Own the operational running of experiments - set‑up, monitoring, flagging anomalies and keeping the pipeline moving.
• Collaborate with Product, Marketing, Analytics and Editorial to keep journeys from off‑site to on‑site working smoothly.

Person Specification

• Some hands‑on experience with CRO or experimentation tools - or strong transferable digital experience and a keenness to learn fast. An understanding of A/B testing and how CRO impacts user journeys
• Analytically curious, comfortable navigating datasets to draw out actionable insight. Ideally, some experience with tools like VWO, Google Analytics, or similar platforms.
• Exceptionally organised with impeccable attention to detail.
• A clear communicator who can translate results into digestible updates for a range of stakeholders.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more…

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process