CRO & Analytics Lead - GA4, GTM & A/B Testing

Warner Hotels; Hemel Hempstead; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Onsite parking

Hybrid working – 3 days a week in the office

Great deals on Warner breaks

Discounted food and drinks

Pension scheme

Other discounts on shopping experiences

Job summary

A leading hospitality company is seeking a data-driven CRO and Analytics Manager to enhance website optimisation and drive conversion improvements. This role involves designing A/B testing strategies, maintaining analytics infrastructures, and delivering insights to stakeholders. The ideal candidate has extensive experience in analytics, data governance, and a strong understanding of GA4 and GTM. This position offers a hybrid working model and various employee benefits.

Qualifications

• Extensive experience managing CRO activity for medium to large businesses.
• Proven track record of implementing and managing complex analytics set‑ups using GA4 and GTM.
• Experience managing data governance and ensuring GDPR‑compliant tracking implementations.

Responsibilities

• Lead website optimisation efforts to improve conversion rates.
• Design and execute A/B and multivariate testing strategies.
• Build and maintain robust tracking infrastructure using GA4 and GTM.
• Monitor conversion and engagement metrics to identify trends.
• Report website performance to the wider business.

Skills

Website optimisation

A/B and multivariate testing

Google Analytics 4

Google Tag Manager

Data analysis

Education

Google Analytics certification

Tools

GA4

GTM

Job description

A leading hospitality company is seeking a data-driven CRO and Analytics Manager to enhance website optimisation and drive conversion improvements. This role involves designing A/B testing strategies, maintaining analytics infrastructures, and delivering insights to stakeholders. The ideal candidate has extensive experience in analytics, data governance, and a strong understanding of GA4 and GTM. This position offers a hybrid working model and various employee benefits.