CRO and Analytics Manager

Warner Hotels

Hemel Hempstead

Hybrid

GBP 45,000 - 65,000

Full time

14 days+

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Benefits offered by this job

25 days holiday

Onsite parking

Hybrid working – 3 days a week in the office

Great deals on Warner breaks

Discounted food and drinks

Pension scheme

Other discounts on shopping experiences

Job summary

A leading hospitality company is seeking a data-driven CRO and Analytics Manager to enhance website optimisation and drive conversion improvements. This role involves designing A/B testing strategies, maintaining analytics infrastructures, and delivering insights to stakeholders. The ideal candidate has extensive experience in analytics, data governance, and a strong understanding of GA4 and GTM. This position offers a hybrid working model and various employee benefits.

Qualifications

Extensive experience managing CRO activity for medium to large businesses.
Proven track record of implementing and managing complex analytics set‑ups using GA4 and GTM.
Experience managing data governance and ensuring GDPR‑compliant tracking implementations.

Responsibilities

Lead website optimisation efforts to improve conversion rates.
Design and execute A/B and multivariate testing strategies.
Build and maintain robust tracking infrastructure using GA4 and GTM.
Monitor conversion and engagement metrics to identify trends.
Report website performance to the wider business.

Skills

Website optimisation

A/B and multivariate testing

Google Analytics 4

Google Tag Manager

Data analysis

Education

Google Analytics certification

Tools

GA4

GTM

Job description

Join to apply for the CRO and Analytics Manager role at Warner Hotels

We’re looking for a data‑driven CRO and Analytics Manager to lead website optimisation efforts and drive measurable improvements in conversion rates. This pivotal role will design and execute A/B and multivariate testing strategies, using insights to enhance user experience and maximise commercial performance. As the analytics expert within the digital team you will build and maintain a robust tracking infrastructure via Google Tag Manager and harness the power of GA4 to uncover actionable insights. You will monitor conversion and engagement metrics at a granular level, identifying opportunities and sharing trends through clear, impactful dashboards and reports.

Key Responsibilities:

Champion best‑practice digital customer experience on our websites and apps
Devise and deliver a continuous A/B and multivariate testing programme in ABTasty to improve conversion rates and revenue, including:
Simple redirects and layout changes
Complex multi‑variant tests with sophisticated targeting rules
Dynamic content personalisation based on user attributes and behaviours
Consider all elements including design, content and functional aspects; optimise the full digital user journey, including discover browse and search, landing pages, product details and our booking engine, as well as future guest experience platforms
Test offers, propositions and promotions to inform future commercial plans, including personalisation opportunities where appropriate
Identify, and work with content teams to deliver, improvements to enable self‑service online for those who might (otherwise unnecessarily) convert through our call centre, as well as gathering feedback from the wider business

Analytics & Measurement

Own the GA4 measurement strategy for the website, ensuring comprehensive tracking of all key user interactions, engagement events, and conversion funnels
Build and maintain custom GA4 reports, explorations, and dashboards to monitor performance across multiple dimensions (device, channel, audience segment, product line, etc.)
Configure and optimise GA4 event tracking, including enhanced measurement, custom events, and conversion events aligned to business objectives
Leverage GA4's predictive metrics (purchase probability, churn probability, predicted revenue) to identify high‑value user segments and optimisation opportunities
Conduct cohort analysis and user journey mapping in GA4 to understand behaviour patterns and identify friction points
Collate and review quantitative and qualitative data to identify opportunities for improvement, including website analytics, user testing and guest feedback
Analyse the effectiveness of website merchandising and personalisation using engagement metrics and custom dimensions
Serve as the primary GTM administrator, managing the implementation and maintenance of all tracking tags, triggers, and variables across web and app properties
Design and implement complex tagging strategies to capture granular user interactions, e‑commerce events, and custom data layers
Collaborate with developers to define and implement data layer specifications that support advanced analytics and testing requirements
Ensure tag governance and quality control, including tag debugging, version control, and documentation of all tracking implementations
Integrate third‑party tools through GTM, including testing platforms, analytics tools, and marketing technology
Monitor tag performance and troubleshoot tracking issues, working with technical teams to resolve implementation problems quickly

Reporting & Stakeholder Management

Report to the wider business on website performance and the testing programme, translating complex data into actionable insights for non‑technical stakeholders
Support the Digital Content team with data insights on how to structure and organise content to meet business goals
Work with content editors and developers to implement CRO changes
Create and distribute regular performance reports highlighting trends, wins, and areas for improvement

Experience / Education / Qualification

Extensive experience managing CRO activity for medium to large businesses
Proven track record of implementing and managing complex analytics set‑ups using GA4 and GTM
Experience managing data governance and ensuring GDPR‑compliant tracking implementations
Google Analytics certification (strongly preferred)

What we offer?

25 days holiday
Onsite parking
Hybrid working – 3 days a week in the office
Great deals on Warner breaks for you, your friends and family
Discounted food and drinks at our on‑site restaurant
Pension scheme
Other discounts on a variety of shopping experiences, high‑street brands and access to a VIP box at the O2

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part‑time or a job‑share.

We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at: Warner.recruitment@warnerhotels.co.uk

Take the glow within and take the step you need!

Seniority level