CRM Systems & Integration Specialist, London

Boodles; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Boodles in London is seeking a skilled CRM Systems & Integration Specialist for a maternity cover role. You will bridge data architecture and growth, owning the CRM ecosystem, managing integrations, and enabling a seamless omnichannel experience.

You will collaborate with Sales, Digital, and Marketing to deliver clean, segmented, automated data that powers campaigns and pipeline visibility. The role emphasises building scalable systems, real-time insights, and GDPR-compliant data governance,

Qualifications

• 3–5 years in CRM retail operations, POS, marketing technology, dashboard creation and/or systems administration.
• High proficiency in Excel/Sheets and SQL; HTML/CSS knowledge helpful for email troubleshooting.
• Experience with advanced CRM systems (e.g. Salesforce, Sage, HubSpot, Klaviyo, Power BI, Shopify).
• Proven track record of data migrations or complex system audits.
• Architect mindset: build scalable, future‑proof CRM solutions.

Responsibilities

• Lead the technical configuration of the CRM, including custom platforms, advanced workflows, and API integrations.
• Ensure omnichannel data flow across touchpoints to provide a 360-degree customer view.
• Define data hygiene rules, lead scoring logic, and automated cleansing processes.
• Build dashboards and automation to help sales prioritise the right leads in real time.
• Set up complex audience segmentation and lifecycle triggers for campaigns; ensure syncing with master data.
• Troubleshoot system bugs, cross‑platform sync issues, and tracking errors.
• Guard GDPR/privacy compliance and data governance across the CRM ecosystem.
• Create reporting structures to show ROI across channels for senior leaders.

Skills

CRM systems

SQL

Excel/Sheets

Data governance

Integration

Omnichannel

Tools

Salesforce

HubSpot

Power BI

Klaviyo

Sage

Shopify

Job description

CRM Systems & Integration Specialist Boodles, London (Maternity Cover)

Job Title:

CRM Systems & Integration Specialist

Location:

Boodles, London

Employment Type:

Full-time (40 hours), maternity cover

Market leading salary

The Role

We are seeking a highly analytical and technical CRM Systems Specialist (Maternity Cover) to bridge the gap between our data architecture and our growth goals. Reporting to the Head of CRM, you will be responsible for the technical health of our CRM ecosystem, managing complex integrations, and ensuring a seamless omnichannel experience.

You aren't just a user of the system; you are the builder. You will work closely with the Sales team to optimise their pipeline and the Digital Team (including the Marketing and Email Managers) to ensure their campaigns are fuelled by clean, segmented, and automated data.

Key Responsibilities

• Systems Architecture: Lead the technical configuration of our CRM, including custom platforms, advanced workflows, and future API integrations with third-party tools.
• Omnichannel Integration: Ensure data flows seamlessly across all touchpoints - social, web, email, and sales calls - to provide a 360-degree view of the customer.
• Data Strategy & Hygiene: Acting as the data gatekeeper. You will build the logic for help lead scoring, touchpoint analysis, and automated data cleansing.
• Cross-Functional Collaboration: Build dashboards and automation that help sales teams prioritise the right leads at the right time.
• Digital/Email: Set up the technical triggers and complex audience segmentation that allow the Digital Marketing to execute high-performing campaigns; ensuring automated lifecycle flows (anniversaries, birthdays, high-tier triggers) function without error.
• Technical Troubleshooting: Serve as the primary point of contact for system bugs, sync errors between platforms, and tracking issues.
• Data Governance & Privacy: Maintain the highest standards of data hygiene and GDPR/privacy compliance, recognising that discretion is the cornerstone of our brand.
• Performance Analytics: Build the underlying reporting structures that allow the Heads of Departments to see ROI across different channels.

Areas the role covers

• Support to the Head of CRM: You provide the technical infrastructure and data integrity needed to execute a global luxury strategy.
• To the Sales Team: You optimise the CRM to ensure our sales associates have real-time insights into client preferences and purchase history.
• To the Digital Team: You support the Marketing Manager and Email Specialist by building complex technical segmentations and ensuring the MAP (Marketing Automation Platforms) are perfectly synced with the master database.
• Luxury Sensitivity: You understand that "automation" in luxury must feel human. You build systems that empower our staff rather than replace the personal touch.

Technical Profile & Qualifications

• 3–5 years of experience in CRM retail operations, POS, marketing technology, dashboard creation and/or systems administration.
• Data fluent: High proficiency in Excel/Sheets is required; Proficient in SQL, HTML/CSS (for email troubleshooting).
• Experience with advanced CRM systems (e.g. Salesforce, Sage, HubSpot, Klaviyo, Power BI, Shopify).
• Proven track record of managing data migrations or complex system audits.
• An architect mindset: You don't just fix problems; you build scalable systems that prevent them.
• Integration expert: Proven experience connecting CRMs with marketing automation platforms (MAP), or ERPs via integrations tools.
• Omnichannel experience: Understanding of how CRM data interacts with paid media (custom audiences) and web analytics.