CRM Specialist

JR United Kingdom; City Of London; On-site; GBP 34,000 - 50,000; Full time

Job summary

A leading consultancy in London is seeking a highly motivated CRM Campaign Specialist to drive customer engagement and retention through the planning and execution of innovative CRM campaigns. The successful candidate will play a key role in optimizing the company's CRM initiatives, utilizing advanced tools to enhance revenue growth while collaborating with cross-functional teams to deliver on client objectives.

Qualifications

• 2-3 years of experience in CRM campaign management, ideally in D2C tech.
• Proven track record in planning and executing CRM campaigns.
• Experience in fast-paced environments, preferably agency background.

Responsibilities

• Develop and execute CRM campaigns aligned with business objectives.
• Collaborate with teams for timely execution and campaign performance analysis.
• Conduct A/B testing to optimise campaign effectiveness.

Skills

Client management

Analytical skills

Communication

Collaboration

Problem-solving

Education

Bachelor's degree in marketing, business, or a related field

Tools

CRM tools (e.g. Stensul, Gamma)

Email marketing platforms

Job description

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Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

About the Role

We are seeking a highly motivated and experienced CRM Campaign Specialist to join our team who work closely together in delivering client campaigns. As a CRM Campaign Specialist, you will be responsible for the planning, execution, and optimisation of CRM campaigns. You will play a key role in driving customer engagement, retention, and revenue growth.

Responsibilities

• Develop and execute CRM campaigns that align with business objectives and target audience segments.
• Collaborate with cross-functional teams to gather requirements, define campaign scope, and ensure timely execution.
• Utilise CRM software to build, test, and deploy email campaigns, automated workflows, and other marketing initiatives.
• Monitor campaign performance, analyse key metrics, and identify areas for improvement.
• Conduct A/B testing to optimise campaign effectiveness and maximise ROI.
• Stay up-to-date with industry best practices and emerging trends in CRM marketing.
• Maintain accurate records of campaign activities and results.
• Troubleshoot technical issues and escalate problems as needed.

Qualifications

• Excellent stakeholder and client management skills: with a comfort at operating as an embedded consultant delivering directly on client projects as part of an integrated marketing service
• Bachelor's degree in marketing, business, or a related field.
• 2-3 years of experience in CRM campaign management, ideally within a direct retail / D2C tech environment
• Experience of working in a fast paced environment, ideally with an agency background.
• Proven track record of successfully planning, executing, and optimising CRM campaigns.
• Strong understanding of CRM principles, best practices, and technologies.
• Proficiency in using CRM tools (e.g. Stensul and Gamma or similar software)
• Experience with email marketing platforms and automation tools.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong communication, collaboration, and problem-solving skills.
• Ability to work independently and as part of a team.
• Detail-oriented and organised with the ability to manage multiple projects simultaneously.