CRM Specialist

Adria Solutions Ltd; Birmingham; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in Birmingham is seeking a CRM Specialist to shape CRM activities in a collaborative and innovative environment. The ideal candidate will possess strong CRM skills with a proactive, data-driven marketing approach, owning the CRM marketing calendar and ensuring effective campaign delivery across various channels. The role offers opportunities for career advancement while actively contributing to the company's growth.

Benefits

Hybrid working 2 days/week

Flexible hours

Health Insurance

Continuous learning culture with regular training and development opportunities

Qualifications

• Hands-on experience with CRM tools and campaign delivery.
• Experience running campaigns across multiple channels (email, push).
• A data-led approach to marketing with proven analytical skills.

Responsibilities

• Own and manage the CRM marketing calendar to drive customer engagement.
• Plan, execute and analyse A/B tests to optimise performance.
• Generate new content ideas and align campaigns with wider marketing plans.

Skills

Analytical skills

CRM tools experience

Planning skills

Stakeholder management

Creativity

Attention to detail

Tools

Blueshift CRM

Basic HTML knowledge

Job description

CRM Specialist

My client is a fast-growing business with a collaborative, values-led culture and a strong focus on innovation and impact. This is an exciting opportunity to shape CRM activity in a dynamic environment where your ideas and insights will be valued.

If you're a proactive, data-driven marketer with strong CRM skills and an eye for detail - this role offers the chance to grow your career while helping to drive meaningful results.

Responsibilities:

You ll take full ownership of the CRM marketing calendar, managing end-to-end campaign delivery across email and push channels. You'll use testing and data insight to continually improve performance and ensure communications are timely, relevant, and effective.

• Own and manage the CRM marketing calendar to drive customer engagement and hit KPIs
• Generate new content ideas and align campaigns with wider marketing plans
• Deliver campaigns from brief to build, working closely with copy and design
• Plan, execute and analyse A/B tests to optimise performance
• Collaborate with commercial teams to ensure accurate product communication
• Ensure all campaigns meet GDPR compliance requirements
• Champion CRM best practice and continuous improvement

Skills and Experience:

We're looking for someone with a great mix of creativity, commercial thinking, and attention to detail. You ll likely have:

• Hands-on experience with CRM tools and campaign delivery
• Strong planning and stakeholder management skills
• A data-led approach to marketing with proven analytical skills
• Experience running campaigns across multiple channels (email, push)
• Basic HTML knowledge for email editing
• Familiarity with Blueshift CRM is a big plus

Benefits

• Hybrid working 2 days/week
• Flexible hours
• Health Insurance
• Continuous learning culture regular training and development opportunities

Interested? Please Click Apply Now!

CRM Specialist