Paid Social Strategist

Impression; Nottingham; Hybrid; GBP 27,000 - 33,000; Full time

Job summary

Impression is seeking a proactive Account Leader who will own end-to-end service strategy and roadmap for key client accounts. You will define primary KPIs and ensure activities align with the client’s commercial goals, while mastering budget pacing to maximize ROI.

You will drive proactive problem solving, test innovative campaigns, and lead the execution of strategic initiatives across platforms, supported by senior leadership for growth into higher-complexity Tier 1 accounts.

Qualifications

• Proven track record of owning end-to-end account strategies.
• Strong budget pacing and ROI optimization capabilities.
• Relentlessly curious and able to challenge the status quo.
• Excellent stakeholder management and communication skills.

Responsibilities

• Own end-to-end service strategy and KPI definition for key accounts.
• Manage budgets, forecast revenue, and adjust spend for ROI.
• Develop and test strategic experiments to improve performance.
• Collaborate with senior teams to align client needs with agency capabilities.

Skills

Strategic account management

Budget management

Data-driven decision making

Stakeholder communication

Job description

This role is an opportunity to elevate your focus, blending your hands-on technical expertise with the autonomy to design and own the overarching strategic vision for your accounts.

SALARY: £29,800

See our: Impression's Benefits Booklet to find out more

At Impression, we will trust you with real accountability. We want you to treat your accounts as your own business - ensuring budgets are perfectly paced, proactively spotting challenges before they become problems, and bringing fresh, strategic solutions to the table.

Crucially, we want you to be relentlessly curious. We don't just want you to keep things running smoothly; we expect you to challenge the status quo and push boundaries. Whether you are experimenting with a bold new campaign methodology or suggesting a smarter internal process for the team, we want you to innovate. You will have the full backing of our senior team to help you test, learn, and transform your best ideas into reality.

As you grow, master this level, and continue to challenge best practices, we will actively support your progression into leading highly complex Tier 1 accounts alongside our Senior Strategists.

The Role:

Account Leadership & Accountability

• The Channel Owner: You will take pride in “owning” your accounts, developing the end-to-end service strategy and roadmap. You will define and own the primary KPIs, ensuring all activity is directly impactful to the client’s most important commercial goals.
• Budget Mastery & Pacing: You will confidently manage large and complex budgets. We rely on you to proactively pace spend throughout the month, making agile adjustments to maximise ROI and provide accurate budget and revenue forecasts to your clients.
• Proactive Problem Solving: You are the eyes and ears of your accounts. You will adapt your strategic roadmap in response to new challenges or opportunities, confidently communicating the rationale for these shifts to the client.

The Craft: Execution, Measurement & Experimentation

• Testing & Innovation: You won't just follow the playbook; you will actively question it. You will design rigorous experiments, challenge legacy industry norms, and push the boundaries of what's possible on the platforms, seeking senior support to bring your boldest ideas to life.
• Feed & Shopping Excellence: You will take the lead on product feeds, analysing, setting up, and triaging feed challenges to drastically improve results across PMax and Shopping campaigns.
• Advanced Measurement: You will deepen your understanding of tracking, advising clients on the most appropriate attribution models for their business and designing rigorous experiments to measure the true incremental impact of your campaigns.
• Performance Forecasting: You will draw up focused, channel-specific forecasts and confidently set hypotheses for short-term performance improvements.

Communication, Delegation & Teamwork

• Process Innovation: Your curiosity shouldn't stop at client work. We want you to actively challenge our internal ways of working, proactively testing and suggesting improvements to our processes, tools, and daily operations to make the entire department better.
• Commercial Translation: You will transform your platform insights into concrete strategic recommendations, presenting them persuasively and approaching your explanations from a position of deep industry understanding.
• Delegation: You will hone your leadership skills by effectively delegating executional tasks to our talented Executives and Analysts. You will review their work, provide constructive feedback, and ensure nothing falls through the cracks.
• Managing Upwards: You are an exceptional communicator. You know exactly when to handle things independently and when to loop in your Senior Strategist to help validate a forecast, navigate a complex roadblock, or greenlight a new experiment.

What we're looking for:

• Relentlessly Curious: You are never satisfied with "how it's always been done." You have a natural hunger to test, learn, challenge best practices, and innovate across both client strategy and agency operations.
• Highly Accountable: You take pride in your work and feel a strong sense of ownership over the results you produce. If something goes wrong, you are the first to flag it and suggest a fix.
• A Strategic Thinker: You are ready to move beyond simply "doing the tasks." You want to define the strategy, set the KPIs, and prove your value through incrementality and smart budget management.
• A Proactive Communicator: You are clear, transparent, and confident in your communication, whether you are briefing a junior team member, updating a senior leader, or explaining a complex attribution model to a client.
• Detail-Oriented: You have a sharp eye for detail, ensuring that the foundational elements of your accounts (feeds, tracking, pacing) are always watertight.

Flexible working at Impression without losing team connections

We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate.

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

Diversity, Equity & Inclusion

We're listening, and we're learning...

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.

Impression was recently ranked fourth in the UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us, and you'll have ample opportunity to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. We offer many benefits, including a 4.5-day working week, flexible hybrid working options, and enhanced leave, to name a few.