CRM Product Owner: Elevate Digital Customer Experience

British Airways; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted airfares

Job summary

British Airways in London is seeking a Product Owner – CRM to lead product teams across our CRM ecosystem, aligning customer needs with commercial priorities and technology to drive meaningful business value. You will own backlogs, write user stories, analyse data, and collaborate with stakeholders and development teams to deliver a seamless, agentic digital experience for colleagues and customers.

With 3+ years in digital product roles and Salesforce experience, you will help shape the customer

Qualifications

• 3+ years in a digital product-driven environment with CRM or eCommerce focus.
• Experience working with Salesforce and CRM systems.
• Understanding of customer journeys and platform architectures.

Responsibilities

• Define goals, shape product vision and create features with business value.
• Own and prioritise product backlogs and write clear user stories.
• Analyse customer data to inform features and decisions.
• Coordinate disciplines to ensure seamless digital experiences.

Skills

Agile delivery

Stakeholder communication

Data analytics

Storytelling

Product lifecycle

Team leadership

Customer-focused

Decision making

Collaboration

Education

Bachelor's degree in a relevant field

Tools

Salesforce

Adobe Analytics

Job description

British Airways in London is seeking a Product Owner – CRM to lead product teams across our CRM ecosystem, aligning customer needs with commercial priorities and technology to drive meaningful business value. You will own backlogs, write user stories, analyse data, and collaborate with stakeholders and development teams to deliver a seamless, agentic digital experience for colleagues and customers.

With 3+ years in digital product roles and Salesforce experience, you will help shape the customer