Marketing Data Scientist: Predictive Growth & Personalisation

LexisNexis Risk Solutions; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

LexisNexis Risk Solutions is seeking a Marketing Data Scientist to develop advanced analytical models that enhance marketing effectiveness and customer engagement. You will work with data across customer, behavioral, campaign and commercial datasets to build predictive models for propensity, segmentation, lead and account scoring, churn and next-best action.

You will collaborate with Marketing Analytics, MarTech and Data Engineering to operationalise scores and segments within CDPs, CRM and

Qualifications

• Strong experience in data science, predictive analytics or machine learning, ideally applied to marketing, customer or commercial use cases.

Responsibilities

• Develop predictive models across customer acquisition, engagement, conversion, retention and growth.
• Build propensity and lead/account scoring models to identify customers and prospects most likely to engage, convert, buy or expand.
• Develop advanced customer and account segmentation using behavioral, demographic, firmographic, engagement and commercial data.
• Build models identifying churn, retention and customer growth opportunities, supporting proactive marketing interventions.
• Develop next-best-action and recommendation approaches to improve customer journeys, targeting and personalisation.
• Apply statistical and machine-learning techniques to identify the customer behaviors, marketing activities and attributes that drive commercial outcomes.
• Design and evaluate A/B tests, multivariate experiments, control groups and incrementality studies to establish causal marketing impact.
• Monitor model accuracy and performance, including drift, bias and changes in underlying customer behavior, and recommend retraining or refinement where appropriate.

Skills

Python

SQL

Statistical Analysis

Machine Learning

A/B Testing

Marketing Analytics

Tools

scikit-learn

XGBoost

TensorFlow

Job description

LexisNexis Risk Solutions is seeking a Marketing Data Scientist to develop advanced analytical models that enhance marketing effectiveness and customer engagement. You will work with data across customer, behavioral, campaign and commercial datasets to build predictive models for propensity, segmentation, lead and account scoring, churn and next-best action.

You will collaborate with Marketing Analytics, MarTech and Data Engineering to operationalise scores and segments within CDPs, CRM and