CRM & Partnerships Marketing Lead

Tecsa; Aberford; On-site; GBP 42,000 - 65,000; Full time

Job summary

Morrisons is seeking a CRM and digital engagement specialist to own and optimise customer communications across email, push, and loyalty channels. You will plan, execute and refine campaigns to drive sales, engagement and retention, while ensuring compliance with data protection rules.

You will collaborate with marketing, digital and trade teams to build personalised journeys, segment audiences and improve campaign performance across Morrisons owned channels.

Qualifications

• Strong knowledge of email marketing platforms and CRM systems.
• Understanding of loyalty programmes and promotional mechanics.
• Experience with customer lifecycle marketing and segmentation.
• Good grasp of GDPR data protection principles.

Responsibilities

• Develop and implement digital customer engagement campaigns across channels.
• Plan, execute and optimise campaigns to drive sales and retention.
• Build automated customer journeys including retention and reactivation.
• Ensure timely delivery, brand alignment and audience targeting.
• Analyse performance KPIs and optimise campaigns using insights.

Skills

Email marketing platforms

CRM systems

Loyalty programmes

Customer segmentation

Job description

Morrisons is seeking a CRM and digital engagement specialist to own and optimise customer communications across email, push, and loyalty channels. You will plan, execute and refine campaigns to drive sales, engagement and retention, while ensuring compliance with data protection rules.

You will collaborate with marketing, digital and trade teams to build personalised journeys, segment audiences and improve campaign performance across Morrisons owned channels.