CRM Marketing Manager

Zealous Agency; Leeds; On-site; GBP 42,000 - 56,000; Full time

Job summary

Zealous Agency partners with a Leeds-based sporting institute to appoint a CRM and lifecycle marketing lead, owning growth through data-driven campaigns across email, SMS, web, app and social.

You will build the CRM strategy, grow the customer database, create automated journeys, ensure GDPR compliance and report insights to stakeholders.

Qualifications

• Experience in CRM, lifecycle or growth marketing with a proven commercial impact.
• Strong knowledge of CRM platforms, marketing automation and customer segmentation.
• A data-driven marketer who turns insight into measurable business growth.
• Commercial mindset with excellent analytical and communication skills.
• Knowledge of GDPR and data-led marketing best practice.

Responsibilities

• Develop and deliver the Club's CRM and lifecycle marketing strategy.
• Grow and segment our customer database to improve targeting and personalisation.
• Create and optimise automated customer journeys that increase acquisition, retention and revenue.
• Lead integrated, multi-channel marketing campaigns across email, SMS, web, app and social.
• Use customer insight, testing and analytics to continually improve campaign performance.
• Track campaign performance and revenue, reporting insights to senior stakeholders.
• Work closely with commercial, digital and partnership teams to deliver integrated campaigns.
• Ensure CRM activity follows GDPR and data best practice.

Skills

CRM platforms knowledge

Marketing automation

Data-driven marketing

Analytical skills

Communication skills

Tools

Salesforce Marketing Cloud

Job description

Are you passionate about using CRM, data and personalisation to drive commercial growth? We’re working with an instantly recognisable sporting institute in Leeds to find someone who can take ownership of their CRM and lifecycle marketing strategy, helping to grow revenue, deepen fan engagement and maximise customer lifetime value.

This is a high-impact role where you'll shape how we acquire, retain and engage fans across ticketing, memberships, hospitality and events. Working across email, SMS, web, app and social, you'll create data-driven campaigns that deliver measurable commercial results.

Key Responsibilities

• Develop and deliver the Club's CRM and lifecycle marketing strategy.
• Grow and segment our customer database to improve targeting and personalisation.
• Create and optimise automated customer journeys that increase acquisition, retention and revenue.
• Lead integrated, multi-channel marketing campaigns across email, SMS, web, app and social.
• Use customer insight, testing and analytics to continually improve campaign performance.
• Track campaign performance and revenue, reporting insights to senior stakeholders.
• Work closely with commercial, digital and partnership teams to deliver integrated campaigns.
• Ensure CRM activity follows GDPR and data best practice.

Experience Required

• Experience in CRM, lifecycle or growth marketing with a proven commercial impact.
• Strong knowledge of CRM platforms, marketing automation and customer segmentation.
• A data-driven marketer who turns insight into measurable business growth.
• Commercial mindset with excellent analytical and communication skills.
• Knowledge of GDPR and data-led marketing best practice.