CRM Marketing Executive

TN United Kingdom; Sheffield; On-site; GBP 25,000 - 28,000; Full time

Job summary

An exciting opportunity awaits at a rapidly growing technology company, where you can thrive in a dynamic marketing team. As a CRM Marketing Executive, you'll leverage your expertise in email marketing and automation to drive engagement and conversions. This role offers the chance to make a significant impact on the CRM strategy, working collaboratively to craft compelling campaigns that resonate with student audiences. Join a company recognized for its commitment to culture and development, and be part of a journey that shapes the future of student accommodation across the UK.

Benefits

Free Office Amenities

Holidays

Pension Schemes

Healthcare

Development Opportunities

Social Events

Diversity and Inclusion Commitment

Qualifications

• 2+ years in a CRM/Digital marketing role with a strong understanding of email marketing.
• Proficient in using automation tools like Salesforce Marketing Cloud or Campaign Monitor.

Responsibilities

• Collaborate to create and optimise targeted email and SMS campaigns.
• Utilise marketing automation tools to build engaging customer journeys.

Skills

CRM/Digital Marketing Experience

Email Marketing Best Practices

Salesforce Marketing Cloud

Campaign Monitor

Data Analysis

Audience Segmentation

Creative Writing

Attention to Detail

Project Management

DPA & GDPR Compliance

Tools

Adobe Photoshop

HTML

Job description

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CRM Marketing Executive Sheffield, South Yorkshire, United Kingdom Salary: £25-28k

It’s an exciting time to join the marketing team at UniHomes, especially if you thrive in a fast-paced and growth-focused environment.

As UniHomes grows, so do the career opportunities!

If email engagement and performance optimisation are your strengths, we’re currently looking for a data-driven and creative CRM Marketing Executive to join our team.

You will play a key role in developing and executing engaging and personalised email automations that nurture leads, drive conversions, and build lasting relationships with our student customers and audiences.

Working closely with the CRM Marketing Manager and another CRM Marketing Executive, you will leverage your expertise in email marketing automation and audience segmentation to optimise campaign performance and meet our marketing goals.

This is an exciting opportunity to contribute to the success of a rapidly scaling company and make a tangible impact on our CRM strategy.

Key responsibilities:

1. Collaborate with the wider marketing team to create, develop, execute, and optimise targeted email and SMS campaigns across the entire engagement journey.
2. Utilise marketing automation tools (e.g., Salesforce Marketing Cloud, Campaign Monitor) to build engaging journeys that automate customer engagement and nurturing for specific audience segments.
3. Plan and craft compelling engagement messages with clear calls to action, adhering to brand voice and messaging guidelines.
4. Perform A/B testing on subject lines, message layouts, and content variations to optimise campaign performance and engagement metrics.
5. Track and analyse campaign performance metrics to identify areas for improvement and ensure continuous optimisation.
6. Segment lead and customer data based on intent, geography, and past interactions to build targeted campaigns.
7. Ensure all email and SMS campaigns comply with industry best practices and regulations (GDPR, DPA).
8. Stay informed of current trends in email and SMS marketing automation and identify innovative strategies to implement.
9. Assist in producing and improving marketing communications across other areas, including B2B and recruitment drives, aligned with business objectives.

Skills and experience:

• Minimum 2+ years in a CRM/Digital marketing role.
• Strong understanding of email marketing best practices.
• Proficiency with automation tools like Salesforce Marketing Cloud or Campaign Monitor.
• Excellent data analysis and audience segmentation skills.
• Exceptional written and verbal communication skills, with a flair for creative writing.
• Strong attention to detail and experience managing approval processes across departments.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Proactive with a keen eye for detail and meeting deadlines.
• Team player who thrives in a collaborative environment.
• Knowledge of DPA & GDPR compliance.
• Experience with design tools like Adobe Photoshop is a plus.
• Basic knowledge of HTML is a plus.

About us:

UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also certified as a Great Place to Work (GPTW).

Our industry-leading property search portal and utility management service enable our network of letting agents to offer hassle-free accommodation to university students across over 60 UK cities, with ambitions to expand further by 2025.

Founded in 2015 by Sheffield entrepreneurs, we have grown to nearly 100 employees and are scaling up with recent investment from LDC.

Join us now during an exciting growth phase!

What we offer:

We prioritize people and culture, offering a range of benefits including free office amenities, holidays, pension schemes, healthcare, development opportunities, social events, and a commitment to diversity and inclusion. We welcome applicants from all backgrounds and are happy to provide reasonable adjustments for accessibility. Please note we do not accept CVs from recruitment agencies. Direct applications are encouraged.

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