CRM Marketing Executive

THG Ingenuity Ltd.; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

THG Ingenuity is seeking a CRM Email Marketing Executive to join their passionate team. This role involves managing email campaigns, segmenting audiences, and enhancing CRM strategies to optimize brand engagement and drive results. Ideal candidates will have a strong background in email marketing and a knack for data analysis.

Benefits

Bespoke development programmes

Up to 25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to in-house GP and therapist

Subsidised bus pass

50% staff discount on THG brands

Qualifications

• Strong understanding of CRM and customer lifecycle marketing.
• Proven experience in email marketing across multiple brands.
• Organized and detail-oriented with project management skills.

Responsibilities

• Lead the end-to-end process of email campaign execution.
• Develop and implement audience segmentation strategies.
• Deliver performance reports and recommendations to stakeholders.

Skills

CRM strategy

Email marketing

Data analysis

Audience segmentation

Client relationship management

Project management

Communication skills

Tools

Email Service Provider (ESP)

Job description

Join to apply for the CRM Marketing Executive role at THG Ingenuity

Join to apply for the CRM Marketing Executive role at THG Ingenuity

About THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.

About THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.

Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

About Ingenuity

Ingenuity is the end-to-end digital growth partner for global brands. Ingenuity is a world-leading digital commerce group, offering a unique, fully integrated e-commerce ecosystem that powers some of the world’s most ambitious brands. Our marketing agency division is at the heart of this – delivering data-driven, performance-led strategies that drive measurable results.

From CRM and performance marketing to creative and content, we partner with clients to build tailored strategies that engage audiences, accelerate growth, and scale globally. Join a fast-paced, innovative team that thrives on collaboration, creativity, and delivering real impact for our clients across fashion, beauty, health, and lifestyle.

About Pentland Brands

Pentland Brands bring some of the world’s most iconic brands to life – from Speedo to Berghaus, Kickers to Endura, and Canterbury to Ellesse. As a global family business with a deep commitment to innovation and creativity, Pentland are proud of their heritage and excited for what’s next.

The Role

We’re looking for a CRM Email Marketing Executive to join our dynamic and passionate CRM team. This role is a fantastic opportunity for someone with solid CRM knowledge, a creative and analytical mind, and a love for brand storytelling to make an impact across our world-class brand portfolio.

Key Responsibilities

• Act as a primary point of contact for client communication and relationship management across assigned brands.
• Lead the end-to-end process of email campaign execution— from building, scheduling, testing, and deployment.
• Align all email activity with client trading and campaign calendars and co-ordination.
• Collaborate closely with internal trading teams to ensure streamlined processes.
• Utilise our proprietary ESP (Email Service Provider) platform to manage data, build dynamic segments, and execute campaigns.
• Develop and implement audience segmentation strategies to enhance personalisation and performance and client strategy.
• Deliver regular performance reports, insights, and recommendations to stakeholders to optimise future campaigns.
• Stay up to date with CRM best practices, industry trends, and email marketing compliance.
  
  

About You

• A strong understanding of CRM strategy, customer lifecycle marketing, and email implementation.
• Proven experience in email marketing, preferably across multiple brands or accounts in an agency environment.
• Proficient and proven track record in using ESP platforms.
• Confident working with data and building audience segments to drive performance.
• Excellent communication and interpersonal skills with the ability to manage client relationships professionally.
• Organised and detail-oriented with strong project management skills.
• Comfortable collaborating across teams and functions in a fast-paced environment.
  
  

Benefits

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
  
  

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
  
  

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.
  
  

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.
  
  

THG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Software Development

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