Regional Marketing Specialist (Remote)

INFUSE; Greater Manchester; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the marketing sector is seeking a driven Regional Marketing Specialist to join their UK team. The role involves developing and executing omnichannel campaigns, conducting market research, and collaborating with sales teams to ensure strategic success. Ideal candidates will have 3-5 years of B2B marketing experience and a proactive attitude towards innovation and adaptability.

Qualifications

• 3-5 years of experience in B2B marketing or similar role.
• Expertise in demand generation and marketing best practices.
• Strong analytical skills and proficiency in marketing automation.

Responsibilities

• Conduct market research to identify trends and opportunities.
• Develop annual marketing plans with quarterly goals.
• Design and execute omnichannel campaigns.

Skills

Demand Generation

Analytical Skills

Communication

Presentation

Organizational Skills

Proactive Attitude

Adaptability

Tools

Marketing Automation Tools

CRM Tools

Job description

OUR HIRING PROCESS:

1. We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.
2. We may invite you to submit a video interview for review by the hiring manager. This may be followed by a test or short project to assess your fit for the team.
3. Next, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc., and we never hire anyone without meeting face-to-face or via Zoom. You will be invited to a live meeting or Zoom to meet our INFUSE team.
4. Finally, if you are still interested and we like you, we will discuss the offer. We ensure you have the opportunity to speak with us live before any offer is made, as we value our team members as family and want you to feel welcomed.

INFUSE is committed to complying with data privacy and security laws. For more information, see our Privacy Policy.

Position Overview

We are seeking a driven, innovative Regional Marketing Specialist to join our UK team. This role suits someone thriving in a fast-paced, results-oriented environment, passionate about marketing success. You will develop and execute omnichannel campaigns to engage our target audience and support sales, aligning efforts with business goals and staying ahead of market trends. Collaboration with sales and cross-functional teams will be key to building strong relationships and ensuring strategic campaign success.

If you enjoy being part of an international team, we look forward to meeting you!

Responsibilities

• Conduct market research to identify trends, opportunities, and competitive positioning in European markets.
• Develop a regional annual marketing plan with quarterly goals translating strategic objectives into tactical campaigns for different funnel stages.
• Design and execute omnichannel campaigns, creating compelling copy and collaborating with specialists to ensure consistency and innovation.
• Create project proposals, campaign briefs, and evaluation reports to guide execution and support ROI analysis.
• Work with sales and teams to implement an Account-Based Marketing (ABM) program tailored to prospective clients.
• Build strong relationships with sales teams, incorporate their feedback, and align campaigns with sales processes.
• Segment audiences using database insights to target key personas effectively.
• Manage direct mail campaigns for local holidays and maintain the regional event calendar.
• Support and measure success at trade shows, conferences, and smaller events.

What You Bring

• 3-5 years of experience as a Regional Marketing Specialist or similar role in B2B marketing, with expertise in demand generation and marketing best practices.
• Proficiency in marketing automation and CRM tools, with strong analytical skills.
• Excellent communication, presentation, and organizational skills, with a commitment to excellence.
• A proactive, independent attitude capable of managing multiple projects and priorities.
• Curiosity about new markets and persistence in solving challenges and refining strategies.
• Adaptability and innovation, with the ability to adjust strategies and introduce new ideas for growth.