CRM Manager - Up to £55,000

Blu Digital; England; Presencial; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Blu Digital is seeking a CRM Manager to own customer journeys, drive lifecycle campaigns across multiple markets and channels, and shape CRM strategy during a period of growth.

You will manage automated journeys, oversee broadcast campaigns, and mentor a CRM Executive to ensure excellence across touchpoints while collaborating with marketing, product and technical teams. A data-driven approach and GDPR awareness are essential.

Formación

• Experience in CRM or lifecycle marketing.
• Proven success delivering automated journeys and retention strategies.
• Strong segmentation and A/B testing experience.
• Experience managing a small team and guiding CRM initiatives.
• Knowledge of GDPR compliance and data privacy.

Responsabilidades

• Lead development and optimisation of customer lifecycle campaigns across markets and channels.
• Manage automated customer journeys within the CRM platform and oversee broadcast campaigns.
• Mentor a CRM Executive to ensure excellence across touchpoints.
• Collaborate with Marketing, Commercial, Product and Tech teams to align CRM with business goals.
• Use data, testing and insights to refine communications and improve engagement and retention.

Conocimientos

CRM strategy

Lifecycle marketing

Data-driven

A/B testing

Segmentation

Leadership

Herramientas

CRM platform

BI tools

Descripción del empleo

Are you looking for your next challenge in CRM? Ready to take ownership of customer journeys and play a key role in shaping the strategy of a growing brand?

My client is seeking a CRM Manager to lead the development and optimisation of customer lifecycle campaigns across multiple markets and channels. This is an exciting opportunity for a data-driven and customer-focused marketer to deliver impactful CRM activity that drives engagement, repeat behaviour, and lifetime value during a time of significant business growth.

You’ll be responsible for managing automated customer journeys within the CRM platform, overseeing broadcast campaigns, and mentoring a CRM Executive to ensure excellence across all touchpoints.

Working closely with marketing, commercial, product, and technical teams, you’ll ensure CRM activity supports wider business goals and contributes to an exceptional customer experience. You’ll also use data, testing, and insight to refine communications, optimise performance, and deliver measurable improvements in engagement and retention.

The ideal candidate will haveexperience in CRM or lifecycle marketing, with proven success in delivering automated journeys and retention strategies. Strong knowledge of segmentation, targeting, and A/B testing is essential, along with the ability to translate performance data into actionable insight. Experience managing a small team, working with CRM and BI tools, and ensuring GDPR compliance will be key. A passion for customer experience, a collaborative mindset, and strong organisational skills will set you apart.