CRM Manager - Sports Fashion

Blu Digital; London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A leading retailer in Sports Fashion is seeking a CRM Manager to enhance customer engagement and improve conversion rates. This hybrid role involves crafting CRM strategies, managing campaigns, and collaborating with marketing teams to achieve business goals. Ideal candidates will have a solid B2C background and strong data analysis skills.

Qualifications

• Experience in a successful CRM team.
• Strong data analysis skills.
• Preferably from a B2C background.

Responsibilities

• Develop and drive the CRM and email strategy.
• Manage planning, development, and implementation of CRM campaigns.
• Collaborate with marketing teams to align emails with other channels.

Skills

Data Analysis

Customer Engagement

CRM Strategy

Tools

Excel

Google Analytics

Job description

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About the Company

My client is a household name in Sports Fashion. This industry-leading retailer is looking for a new CRM Manager to join their internal team. They offer a flexible working model, allowing employees to work from their London office on a hybrid basis.

Role Responsibilities

• Develop and drive the CRM and email strategy to support customer acquisition, retention, reactivation, and improve conversion rates.
• Build customer engagement, increase lifetime value, and support business KPIs.
• Manage planning, development, and implementation of CRM campaigns.
• Collaborate closely with the Brand Marketing and Growth teams to ensure email communications align with other marketing channels.

Candidate Requirements

• Experience working in a successful CRM team with strong data analysis skills.
• Preferably from a B2C background.
• Proficiency in Excel and Google Analytics.