CRM Manager - Retail

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is on the lookout for a dynamic CRM Manager to enhance customer engagement through innovative campaigns. This role involves strategizing and executing marketing initiatives that drive retention and acquisition, leveraging data analysis for impactful decision-making. The ideal candidate will collaborate closely with stakeholders, ensuring that creative solutions are aligned with commercial goals. If you have a passion for data-driven marketing and stakeholder engagement, this is an exciting opportunity to make a significant impact in a vibrant retail environment.

Qualifications

• Proven experience in campaign creation and execution.
• Strong analytical skills for data reporting and insights.

Responsibilities

• Create and execute marketing campaigns to drive customer retention.
• Analyze data and report insights to influence senior stakeholders.

Skills

Campaign Management

Data Analysis

Stakeholder Liaison

Copywriting

Email Marketing

Commercial Value Addition

Tools

Dotmailer

PowerBI

HTML

Job description

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Job Title: CRM Manager

Our client, a large retail company based in London, is seeking an ambitious CRM Manager to join their team in London. This is an on-site role requiring attendance at the London office several days a week.

Responsibilities:

1. Campaign creation, execution, and strategy setting
2. Data analysis and reporting using templates
3. Influencing senior stakeholders and providing creative solutions for retention and acquisition
4. Copywriting and segmentation for targeted campaigns
5. Managing email marketing, with additional experience in Push notifications and SMS beneficial

Requirements:

• Experience with Dotmailer and PowerBI
• HTML skills are a plus but not required
• Strong stakeholder liaison skills and team collaboration
• Ability to add commercial value