CRM Manager - Luxury Travel

TN United Kingdom; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

An established industry player in luxury travel is seeking a CRM Manager to elevate their customer engagement strategies. This role offers a unique opportunity to lead CRM campaigns, collaborate with marketing and sales teams, and design programs that maximize customer loyalty and lifetime value. With a focus on data-driven decision-making, the ideal candidate will leverage their CRM expertise to drive growth in the Northern Europe cluster. If you're passionate about enhancing customer experiences and have a background in the luxury sector, this position is perfect for you.

Qualifications

• 4+ years of experience in CRM management, particularly in luxury travel.
• Strong analytical skills to measure and optimize campaign performance.

Responsibilities

• Deliver CRM campaigns to enhance customer loyalty and retention.
• Collaborate with teams to execute effective CRM strategies across Europe.

Skills

CRM Campaign Management

Customer Data Analysis

HTML Knowledge

Salesforce Proficiency

B2B Marketing

B2C Marketing

Tools

Salesforce

Acoustic

Google Analytics 4 (GA4)

Job description

Job Opportunity: CRM Manager

Are you looking for a new role within CRM? Ready to take the next step in your career?

Our client in the luxury travel sector is seeking a CRM Manager to join their growing team in southwest London. With over 60 years of operation and exciting growth plans for 2024, this role offers a fantastic opportunity.

Responsibilities

1. Deliver CRM campaigns to grow and develop the Northern Europe cluster across B2C and B2B.
2. Collaborate with marketing & sales teams across Europe to execute effective CRM strategies.
3. Design CRM/PRM programs to maximize customer loyalty, retention, and lifetime value.
4. Plan and operate targeted communication campaigns, utilizing customer data for personalization.
5. Measure campaign performance and optimize plans to meet business needs (GA4 experience required).
6. Manage opportunities to grow the database through key CRM and lead generation projects.

Requirements

• Approximately 4 years of experience in CRM.
• Basic HTML and coding knowledge.
• Proficiency in Salesforce and Acoustic is a plus.
• Experience in the travel or luxury sectors is essential.

Application Process

Please apply below or contact me directly on LinkedIn. Due to high application volumes, if you haven't been contacted within 2 weeks, your application may be unsuccessful. However, you might be a good fit for other roles at Blu Digital.

For more CRM opportunities, visit our jobs page.