CRM manager in fintech

LemFi; Greater London; On-site; GBP 75,000 - 120,000; Full time

Job summary

LemFi в Лондоне ищет специалиста по CRM-маркетингу для проектирования и ведения циклов клиентов: onboarding, удержание и реактивация. Вы будете запускать referral и вирусные программы, а также cross-sell траектории по кредитам, сбережениям и страхованию, настраивать триггеры и сегменты, анализировать результативность и работать с продуктом и данными.

Требуется 4+ года опыта в CRM/маркетинге, владение Liquid, опыт с Customer.io/Braze/Iterable и знание SQL.

Qualifications

• Опыт не менее 4 лет в CRM, lifecycle или маркетинговой автоматизации в финтехе или связанных продуктах
• Умение строить персонализированные жизненные маршруты и триггер-логики
• Знакомство с SQL и моделями событий для анализа поведения
• Умение работать с инструментами BI-аналитики Looker/Amplitude/Mixpanel
• Способность разворачивать программы лояльности и вирусные механики

Responsibilities

• Проектирование и владение цепочками жизненного цикла: onboarding, удержание, реактивация
• Создание referral и вирусных программ для привлечения клиентов
• Запуск cross-sell траекторий (кредитование, сбережения, страховка) в нужный момент
• Настройка триггеров, сегментов и логики, основанной на реальном поведении пользователей
• Совместная работа с Product и Data для отслеживания событий и атрибутов
• Отчетность о результатах жизненного цикла для руководства

Skills

CRM маркетинг

Lifecycle кампании

Маркетинг автоматизация

Liquid шаблоны

SQL

BI-инструменты

Tools

Customer.io

Braze

Iterable

Looker

Amplitude

Mixpanel

Job description

Описание

Ambition has no passport. That belief is why LemFi exists. We're the financial engine for people the world wasn't built to serve, the millions who move countries to build something better and find the financial system hasn't caught up with them yet. We started with remittances: the money people send home to the people they love. Now we run multi-currency accounts, Savings, eSIMs and Credit. Because staying connected to home and building somewhere new are not two separate things. They never were.

Задачи

Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily. Build referral and virality programmes that turn customers into the acquisition channel. Launch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one. Set up the triggers, segments and logic that make each journey react to real behaviour. Test, measure and iterate. Kill what doesn't move the number, scale what does. Partner with Product and Data to get the event tracking and attributes your journeys actually need. Report on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens.

Требования

4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product. Proficiency with Liquid language for dynamic, personalised content across journeys. Hands‑on expertise in a major marketing automation platform (Customer.io, Braze, Iterable or similar). You build the journey yourself, you don't just brief it. A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved. Comfortable with SQL and event-based data models.You query the data behind your own journeys. Judgment on trigger logic and segmentation that holds up across multiple products and markets. Bias to ship and test over perfecting a brief. Comfort with AI tools for content generation and personalisation at scale. Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self‑serve reporting. Будет плюсом: Experience building referral or virality mechanics is a strong plus; Lived experience or deep empathy with the life of our users, the millions who move countries to build something better; Language skills in French, Spanish, Italian, Portuguese, Wolof or Swahili; Experience with WhatsApp or SMS as a lifecycle channel; Background in remittance, cross-border payments or diaspora-focused products; Experience designing loyalty or points-based programmes, beyond straight referral; Experience operating in a regulated or compliance-sensitive comms environment

Условия

Your work here puts money back into families' pockets. That's the reward, and the weight of it. You'll take on some of the hardest problems in finance alongside people who do their best work when the stakes are real. We move fast and we expect a lot, because our customers can't afford for us to do otherwise. In return you get room to own real problems, global impact you can see, and a team that won't slow you down. Bring grit and ownership and there's a place for them here. Ambition belongs here, come and show us yours.