CRM Manager (CRM-B)

Fortunate Media; Newport; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A marketing firm is seeking a talented CRM Manager to drive customer retention and engagement. Responsibilities include planning and executing campaigns, collaborating with teams, and optimising CRM strategies. The ideal candidate has at least 2 years of experience and excellent communication skills, along with a bachelor's degree. This role offers a hybrid working setup based in Newport, Wales.

Qualifications

• At least 2 years of experience in a marketing/CRM marketing team.
• Experience in optimising CRM techniques and campaign planning.
• Excellent verbal, written, and presentation skills.

Responsibilities

• Plan and execute daily campaigns to drive engagement.
• Collaborate with the CRM operations team for effective briefs.
• Measure campaign performance and provide feedback.

Skills

CRM strategies

Communication skills

Attention to detail

Creativity

Proficiency in English

Motivation

Education

Bachelor's degree

Tools

Customer.io

Job description

About the Role:

We are seeking a talented CRM Manager to join our team and play a crucial role in driving retention and engagement within our offerings. As the CRM Manager, you will be responsible for creating and executing data-driven campaigns, developing engaging content, and ensuring the overall success of our CRM strategies.

This role is based in Malta with a hybrid working setup.

Responsibilities:

• Plan, execute daily campaigns and manage customer communication across various channels (email, SMS, push notifications, and on-site) to drive engagement and retention, in alignment with the Head of CRM's guidelines.
• Collaborate with the CRM operations team to create effective campaign briefs.
• Serve as the creative counterpart for the CRM team, ensuring that promotions are relevant, engaging, and align with our business objectives.
• Generate innovative concepts to enhance customer retention.
• Implement a reward strategy that maximises customer retention and encourages return visits.
• Utilise CRM systems and tools to ensure flawless delivery for all customer segments.
• Conduct thorough testing of campaigns before presenting them to customers.
• Work closely with the Central team to meet deadlines and ensure smooth operations.
• Measure campaign performance and provide feedback to the Head of CRM.
• Implement A/B testing methodologies to accelerate learning and apply key insights.
• Ensure seamless customer journeys, with functional hyperlinks and zero errors.
• Collaborate with content creators to maintain the site, highlighting relevant events and offerings for easy customer navigation.
• Fulfil any additional duties assigned by the Head of CRM.

Education:

• Bachelor's degree preferred.

The ideal candidate will have:

• At least 2 years of experience in a marketing/CRM marketing team (experience in a similar role would be beneficial).
• Exposure to optimising CRM techniques, segmentation, and campaign planning is preferred.
• Excellent communication skills (verbal, written, and presentation) with a curious mindset suited for a fast-paced environment.
• Proficiency in spoken and written English.
• A strong work ethic, being organised and highly motivated, with a willingness to learn new skills and take on evolving tasks.
• Meticulous attention to detail, enabling accurate work within fast-paced guidelines and requests.
• Knowledge of Customer.io.
• A keen interest in marketing, content creation, copywriting, and communications.
• Proactive attitude towards driving continuous improvement, embracing challenges, and seizing opportunities.
• Self-motivation with a can-do attitude, enthusiasm, and energy to go above and beyond to achieve goals.
• Strong knowledge of CRM strategies (essential).
• Experience in working with a tech-forward or innovative brand (strong advantage).

Contact us to apply

If you are a proactive and motivated individual who thrives in a fast-paced environment, we invite you to apply.