CRM Manager

TN United Kingdom; Tamworth; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Manager to lead a busy team. This exciting role involves crafting a best-in-class communications strategy across various channels, including email and SMS. You will leverage your expertise in data segmentation and analysis to create highly personalized campaigns that resonate with customers. With a focus on innovation, you will implement new technologies and manage relationships with external partners to drive engagement and results. If you're ready to make an impact in a vibrant retail environment, this opportunity is perfect for you.

Qualifications

• Proven experience in CRM roles focusing on data segmentation and analysis.
• Strong communication and project management skills.

Responsibilities

• Build and optimize campaign schedules working with digital and marketing teams.
• Manage relationships with external agencies and report on campaign successes.

Skills

Data Segmentation

Campaign Management

Communication Skills

Project Management

Analytical Skills

Job description

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We’re super excited to be supporting this well-known retailer as they look for a CRM Manager to join their busy CRM team.

With line management responsibility for two executives who will deliver the day-to-day campaigns, you’ll be responsible for delivering a best-in-class communications strategy across email, SMS and direct mail. You’ll have a strong focus and experience in data segmentation and analysis and enjoy implementing the latest innovation and technology to deliver highly personalised campaigns that will engage with customers and drive results.

What will you be doing in the role?

• Build and optimise the schedule of activity, working closely with digital, category and marketing teams to identify the target audiences and messages required.
• Use segmentation techniques to identify the key customer groups to create targeted and personalised campaigns.
• Own the test and learn plan to ensure continuous improvement.
• Manage relationships with external agencies and partners.
• Work with new suppliers to implement new technology that will benefit the business.
• Report on campaign successes and deputise for the Senior CRM Manager when required.

Experience and personal attributes needed:

• Previous experience in a CRM role.
• Strong data and segmentation experience is essential.
• An inquisitive and pro-active mindset.
• Excellent communication and project management skills.
• A numerate and analytical brain.
• Experience in either a B2B or B2C business where you have been responsible for driving leads and/or revenue. Experience working for a large retailer would be advantageous.

This client is ready to hire as soon as possible, so if this sounds like you, apply today with your CV.