CRM Manager

Uniting Ambition; Swindon; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Benefits

Job summary

Uniting Ambition is partnering with a growing omnichannel retail business investing in its customer retention strategy, seeking a commercially minded CRM Manager to own the CRM function.

You’ll blend customer insight, data analysis and CRM execution to drive measurable business performance, owning the programme end-to-end and influencing strategy with senior stakeholders and technical partners.

This hybrid role is based in Swindon (2–3 days in the office); salary £45,000–£50,000 plus benefits.

Qualifications

• Experience in CRM, email marketing, analytics or a data-driven marketing role.
• Hands-on ESP experience (Klaviyo or similar).
• Comfort with data analysis and patterns behind numbers.
• Collaborative with technical advisors and trading teams to ship initiatives.

Responsibilities

• Own our Klaviyo programme: lifecycle flows (welcome, abandoned cart, winback) and segmentation.
• Drive activation of database members into paying customers and convert sign-ups into first-time buyers.
• Grow the database by building new acquisition routes into Klaviyo for a bigger activation pool.
• Analyse customer and order data to understand repeat-purchase behaviour and create effective flows.
• Maintain data quality by working with technical teams to close gaps.
• Monitor CRM performance metrics (open/click rates, flow conversions, repeat orders).
• Provide behavioural insights to trading team to align retention with conversion decisions.
• Report monthly on retention performance in a clear, actionable way.

Skills

CRM experience

Data analysis

SQL

Klaviyo

Email marketing

E-commerce experience

Collaboration

Tools

Klaviyo

Job description

CRM Manager

Shape the Future of Customer Retention

We're partnering with a growing omnichannel retail business that's investing heavily in its customer retention strategy and looking for a commercially minded CRM Manager to take ownership of its CRM function.

This is a fantastic opportunity for someone who enjoys combining customer insight, data analysis and CRM execution to drive measurable business performance. You'll own the CRM programme end-to-end, helping the business better understand customer behaviour, increase repeat purchasing and build stronger long-term customer relationships.

Working closely with senior stakeholders and specialist technical partners, you'll have the opportunity to influence strategy, improve customer journeys and make a visible impact on a growing business.

What You’ll Do

• Own our Klaviyo programme: life cycle flows (welcome, abandoned cart, winback), segmentation, and day-to-day campaign delivery
• Drive activation of database members into paying customers, turning sign-ups and engaged contacts who haven't yet purchased into first-time buyers
• Grow the database itself: identify and build new acquisition routes into Klaviyo so there's a bigger, healthier pool to activate and retain
• Dig into customer and order data to understand repeat-purchase behaviour, and turn what you find into flows and segments that actually move the needle
• Keep customer data foundation in good shape, working with technical advisors to close data quality gaps as we find them
• Monitor CRM performance, including open rates, click rates, flow conversion, repeat purchase rate, and cost per repeat order, and know what's working and what isn't
• Feed useful behavioural and funnel insight to our trading team, who own conversion rate optimisation, so retention and conversion decisions are joined up rather than siloed
• Report monthly on retention performance in a way that's clear and easy for the wider team to act on

What We’re Looking For

• An analytical mind, comfortable with data, genuinely curious about patterns, and keen to understand the why behind the numbers
• Relevant or transferable experience, such as CRM, email marketing, analytics, or a similarly data-driven marketing role
• Real enthusiasm for CRM and customer behaviour that comes through as much as your track record does
• Hands-on experience with an ESP (Klaviyo or similar) is a strong plus; comfortable picking up new tools quickly either way
• Working knowledge of spreadsheets, SQL, or data analysis, with a willingness to go deeper as the role demands
• A collaborative style: you'll work with technical advisors and a trading team, translating their input into things you actually ship
• E-commerce experience is a plus, but what matters most is curiosity about customers and a bias towards action

Why Apply?

This is an opportunity to join a business at an exciting stage of growth and play a key role in shaping its CRM and retention strategy.

You’ll enjoy genuine ownership, exposure to senior stakeholders and the chance to influence how customer retention evolves as the organisation continues to scale.

For someone who enjoys using customer data to drive commercial outcomes, this role offers the opportunity to make a tangible impact and build something meaningful.

Salary: £45,000 - £50,000 + Benefits
Location: Swindon (Hybrid, 2-3 Days Per Week in the Office)