CRM Manager

Corehr; Sheffield; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

LGPS pension scheme

USS option for opt-out

Job summary

Sheffield Hallam University is seeking a CRM Specialist to join the Student Recruitment Marketing team. You will manage the development of complex, dynamic customer journeys in Microsoft Dynamics to power personalised, targeted marketing activities, and troubleshoot the CRM system.

You will work with the CRM Data and Insights Manager to maintain high data quality and GDPR compliance, providing guidance across recruitment, marketing and IT.

Qualifications

• Extensive CRM experience, preferably Microsoft Dynamics in student recruitment.
• Pro-active approach to using and developing new systems and software.
• Exceptional communicator and collaborator with the ability to build relationships across functions.
• Experience navigating complex regulatory environments with strong GDPR knowledge.

Responsibilities

• Manage development of complex customer journeys in Dynamics for personalised campaigns.
• Troubleshoot CRM issues and software development for the CRM system.
• Ensure high data quality and GDPR compliance across CRM data.
• Collaborate with Student Recruitment, Marketing and Digital Technology Services to optimise campaigns.

Skills

CRM experience

Microsoft Dynamics

GDPR knowledge

Stakeholder communication

Higher Ed experience

Tools

Data extraction tools

Job description

Grade 7 - £39,906 to £44,746 per annum (depending on experience)

We have an exciting opportunity to join a fast-paced, collaborative, and supportive Student Recruitment Marketing team,playing a critical role indelivering personalised.targeted student recruitment and marketingactivities,as well as providing leadership across a range of business areas to ensure consistent, best practice CRM activity across the full student recruitment journey.

You will workprimarily inour CRM system (Microsoft Dynamics), tomanagethedevelopmentofcomplexand dynamiccustomerjourneys whichpower personalised, targetedmarketing activities.You’llalsoberesponsible fortroubleshootingissues andsystem development forthe CRMsystemand associated technologies anddelivering new and innovative ways of working, supporting training and development whererequired.

You’llwork with the CRM Data and Insights Manager toensure high data quality and integrity in our CRM system, collaborating with teams across student recruitment,marketingand Digital Technology Services.You’llprovideexpertiseand advice to ensurehigh data standards, GDPR compliance, and support technical enhancements to enhance performance and user experience.

You are aCRMspecialist with a keen eye for detail and a passion forpushing the boundaries toplan and optimise CRM campaigns to meet businessobjectives.You’recomfortable working with relational data and complex audience information to createcustomerjourneys andcan share knowledge andexpertiseto develop and implement a CRM strategy across student recruitment that ensures consistency,complianceandhigh-quality engagements with future students.

We are looking for someone with:

• ExtensiveCRMexperience, ideally with Microsoft Dynamicsand in thecontext of student recruitment.
• A pro-active approach to usingand developingnew systems and software.
• An exceptional communicator and collaborator, with the ability to build relationships anddemonstrateleadership across functional boundaries.
• Experience of navigating complex regulatory environments, with strong working knowledge of GDPR.
• Experience in Higher Educationis desirable, along with experience of managing CRM integrations and using data extraction and reporting tools.

You will be contractually enrolled into the Local Government Pension Scheme (LGPS)one of the largest and most generous defined benefit pension schemes in the country.

If you are, or have been, a recent member of the Universities Superannuation Scheme (USS) directly prior to joining us, you can choose to opt out of the LGPS and remain in the USS. Please contact the Pensions team to discuss options available.

Sheffield Hallam welcomes applications from all candidates irrespective of age, pregnancy and maternity, disability, sex, gender reassignment, sexual orientation, race, religion or belief, or marital or civil partnership status.

For this job we particularly welcome applications from ethnic minority applicants who are underrepresented in this area/this type of job at Sheffield Hallam.

The role is not likely to be eligible for sponsorship under the Skilled Worker route so if you are an international applicant, you will need to ensure you have an appropriate visa to evidence the necessary right to work in the UK.

For more information, please visit the UKVI Guidance before applying.

We welcome applications for job-share, part-time and flexible working arrangements.

We recommend you download the job description and person specification when you apply, as this will not be available once the job has closed.

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