Senior CRM Marketing Manager

UniHomes; Sheffield; On-site; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Great Place to Work certification

Office in Sheffield City Centre

Healthy office benefits

Job summary

UniHomes in Sheffield is seeking a Senior CRM Marketing Manager to lead the development and delivery of our CRM strategy across lifecycle stages, including demand generation, conversion, and retention. You will own Salesforce Marketing Cloud, drive multi-channel campaigns, and define templates and data-driven engagement across app, email, SMS, push and WhatsApp.

The role combines hands-on technical work with strategic leadership, and you will manage a small team while collaborating with

Qualifications

• Strong technical depth in CRM with practical Salesforce Marketing Cloud experience.
• Experience delivering multi-channel lifecycle CRM campaigns.
• Leadership experience and ability to coach a small team.
• GDPR/compliance knowledge.

Responsibilities

• Plan and deliver outbound demand generation campaigns across lifecycle channels.
• Own end-to-end customer lifecycle with cohort-based journeys across app, email, SMS, push and WhatsApp.
• Own Salesforce Marketing Cloud platform, data quality, integrations, and roadmap.
• Prototype and build email and in-app templates with quality and accessibility standards.
• Run test-and-learn programs and report performance to senior stakeholders.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

AMPscript

SQL

Lifecycle marketing

Multichannel campaigns

Tools

HTML

CSS

Job description

Senior CRM Marketing Manager

Sheffield City Centre (office-based and hybrid)

Salary: £55,000 - £65,000

UniHomesexists to make student living stress free.We are one of the UK's leading student accommodation platforms, helping students find and secure homes more easily. We work with letting agents, accommodationprovidersand students across the UK, combining technology,marketingand customer experience to make student living stress free.

This is an exciting time to join UniHomes. As we launch our customer app, UniHomes+, and introduce new engagement channels such as WhatsApp and push notifications, we're building a modern CRM capability that will shape how students engage with our brands for years to come.

As our app launches and channels such as WhatsAppand push notificationsbecome part of everyday customer contact, we want people to hear from us, and reach us,whereversuits them.The Senior CRM Marketing Managerleads the delivery ofthat experience across the whole lifecycle: generating demand and interest, converting it, and building the joined-up, multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value.

This is a hands-onmanagementrole that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud andestablishin-appand pushnotificationsas core channels as the app rolls out. Demand, conversion and retention are your headline measures, so you will be judged on outcomes rather than volume of activity.You'llalso play a key role in shaping the future of our CRM capability.

Where the role sits:

Reporting to theHead of Marketing, you will sit within the Senior Marketing Management team and lead the CRMmarketing functionthat delivers our outbound demand generation campaigns alongside our lifecycleprogrammes.Our Marketing team is currently 19 people strong, giving you the opportunity to work as part of a well-established function with specialistexpertiseacross the customer journey.You will work closely with the Senior B2C Marketing Manager to ensure the experience customers receive during acquisition flows seamlessly into the lifecycle journey and reflects our promise of stress-free student living.You willcoachyour team of two, raising both the technical bar and the quality of everything that goes out.

Key responsibilities:

The role spans the whole customer journey: generating demand and interest, converting thatinterestand building lasting customer relationships through the experience we provide.

Demand generation and conversion

• In collaboration with theSenior B2C Marketing Manager, you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel, working hand in hand on audience,messageand timing.
• Treat acquisition and lifecycle as one continuous journey, so what a customer experiences before theymake an enquiryis consistent with everything that follows.

Lifecycle,cohortsand multichannel journeys

• Be responsible for the delivery of the end-to-end customer lifecycle, building cohort-based journeys across app, email, SMS, push notifications and WhatsApp, with retention and reactivation as the headline measures.
• Establish in-app and pushnotificationsas core channels as the app rolls out, includingbehaviouraltriggers, notification strategy, anda clear approach to contact frequency and timing thatmaintainsengagement without overwhelming customers.
• Take segmentation and personalisation well beyond a first-name merge, ensuring each customer’s experience reflects their preferences, where they are in their university journey and their relationship withUniHomes.

Platform ownership

• Own Salesforce Marketing Cloud as a platform: data quality and structure, integrations with the app and wider stack, user access and ways of working, and the roadmap for how our CRM technology develops as we grow.
• Build and debug email and in-app templates directly, holding quality,accessibilityand rendering standards across devices.

Automation,testingand performance

• Use automation and AI tooling to take repetitive work off the team and scalepersonalisation.
• Run a genuine test-and-learnprogramme, and turn results into changes that stick.
• Report performance with a clear story for senior stakeholders, explaining what the numbers mean to people who do not work in CRM.

Collaboration and leadership

• Work closely with theSenior B2C Marketing Managerso acquisition and lifecycle join up, and with the Customer Experience team so the full contact experience is coherent from a customer's point of view.
• Coachand develop the CRM team, raising the bar on technical craft, tone of voice and commercial thinking.
• Keepeverythingwe send compliant with GDPR, DPA and messaging best practice, working with the relevant teams where needed.

Skills and experience:

• We are looking for someone with real technical depth who can also tell a commercial story to a non-technical audience.
• Strong hands-on Salesforce Marketing Cloud experience with genuine technical depth: Journey Builder, Automation Studio, dynamic content,AMPscriptand SQL.
• Proven multi-channel lifecycle CRM experience, with segmentation andpersonalisationthatgowell beyond a first-namemerge.
• Experience planning and delivering outbound demand generationcampaigns, andcomfortable being accountable for enquiry volume and conversion as well as retention.
• A commercial mindset focused on conversion and retention, and comfortable being measured on outcomes rather than output.
• Strong data fluency, and the ability to explain what the numbers mean to people who do not work in CRM.
• Experience leading or mentoring others, and a genuine interest in developing people.
• Working HTML and CSS, enough to build and debug templates yourself.
• Experience automating workflows,including withAI tooling.
• A confident writer who can hold tone of voice and quality across everything that goes out.
• Solid working knowledge of GDPR, DPA and messaging bestpractice.
• App pushnotificationsor in-app messaging experience is a real advantage. We are open on platform, as the transferable skill istriggering offcustomerbehaviour.

Nice to have:

• Experience in a subscription, membership,lettingsor another customer-led business where retention is a key commercial measure.
• Design skills for email and in-app templates.

What success looks like:

• Joined up acquisition and lifecycle, so outbound demand generation campaigns hand over cleanly into cohort-based journeys and we can see the whole funnel in one place.
• Established pushnotificationsand in-app as working channels, triggered off customerbehaviourand governed by a clear contact and cadence approach.
• Replaced a set of separate, channel-by-channel contacts with cohort-based lifecycle journeys that a customer experiences as one conversation.
• Demonstrated, through clear reporting and test-and-learn activity, the contribution CRM has made to improvements in enquiry volume, conversion,retentionand reactivation against agreed targets.
• Built the team's capability, so that technical standards and tone of voice hold without you in the room.

How we work:

We move quickly and expect people to get stuck in. This role carries real ownership: you will be accountable for the quality and impact of your work, make well-informed decisions and work across teams to turn plans into results.

Above all, everythingwe build should makestudentliving simpler. If a journey, amessageor a notification does not do that for the customer, it does not go out.

About us:

At UniHomes, we’re on a mission to transform the entire student rental experience across the UK. As the market-leading student accommodation advertising platform and utility management service provider, we make finding and securing all-inclusive student accommodation simple, seamless, and stress-free.

We’re not just another platform. UniHomes is developing innovative technology to deliver one go-to destination that supports the entire student rental journey. With an unwavering focus on our students, partner letting agents, operators and suppliers, we continually evolve and enhance our products and services to exceed expectations, while tackling market complexity with ease and transparency.

Since launching in 2015, we’ve experienced rapid growth. Today, we operate in 60+ cities, partner with 1,000+ agents and operators, and are backed by Macquarie Capital and LDC. Our success has been recognised with accolades from EY Entrepreneur of the Year, Deloitte UK Technology Fast 50, The Negotiator Awards, and Great Place to Work certification.

Our 140+ strong team is based in the heart of Sheffield City Centre, where we’re driving innovation, expanding into new markets, and fostering a culture built on collaboration, creativity, and growth.

If you’re ready to make a meaningful impact and help redefine how students find their perfect home, now is the time to join UniHomes. Be part of a team that’s opening new doors to better experiences, brighter ideas, and stress-free living.

We are a team driven and united by our core values:

• Lead the Way
• In it Together
• Customers Matter
• Keep it Simple
• Rise Above Challenges
• Make it Happen

What do you get when you work here?

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee awards, refer a friend scheme, staff discounts, mental health and financial support, and company social events.

At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

Applicants must already have the permanent and unrestricted right to work in the UK. Unfortunately, we are unable to offer visa sponsorship as we do not hold a sponsor licence.

We want to hear your unique voice in your application. We love AI, but relying on it solely to write your cover letter and answer the application questions is a missed opportunity to showcase the originality and personality that will make you stand out. Show us the real you.