CRM Manager

QiH Group; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading digital marketing group in London is seeking a strategic CRM Manager to drive customer retention and engagement. The ideal candidate will manage CRM initiatives, optimize campaigns, and collaborate across teams to enhance performance. This role offers a dynamic work environment with opportunities for growth and impact.

Benefits

Competitive Base Salary

Quarterly Bonuses

Private Health Care (Bupa)

Travel Insurance

Market Leading Training Programme

Recognition & Reward Scheme

Annual Company Conference

Regular Happy Hour / Team Lunches

Free Coffee, Drinks & Snacks

Qualifications

• Experience in CRM or marketing roles.
• Ability to lead and motivate a team.
• Strong analytical skills and data literacy.

Responsibilities

• Develop and manage the end-to-end CRM strategy.
• Plan and deliver multichannel CRM campaigns.
• Collaborate with marketing and product teams.

Skills

CRM

Data Analysis

Campaign Management

Team Leadership

Communication

Education

Marketing Degree

Tools

Adobe Campaign

Optimove

Braze

Job description

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.

The Role

Our CRM team is growing! We're on the hunt for a strategic yet hands-on CRM Manager to join our affiliate marketing business in London. This is a fantastic opportunity for an ambitious and results-driven CRM professional who is ready to take ownership of both the big picture and the finer details.

In this role, you will be responsible for shaping and executing our CRM strategy—balancing the optimisation of existing campaigns with the introduction of innovative new approaches to improve engagement and performance. You’ll lead the end-to-end management of CRM initiatives, from ideation and planning through to execution and analysis. Key responsibilities include campaign management and execution, rigorous A/B testing, performance reporting to stakeholders across the business, and the continuous enhancement of our welcome journey. If you're someone who enjoys rolling up your sleeves while thinking strategically, we'd love to hear from you.

Key responsibilities

• Develop and own the end-to-end CRM strategy to drive customer retention, reactivation, and lifetime value.

• Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners.

• Collaborate with wider marketing, product, and affiliate teams to align CRM plans with broader business objectives.

• Plan, build, and deliver multichannel CRM campaigns (email, SMS, push notifications, in-app messaging) with a focus on relevance and performance.

• Manage the full campaign lifecycle: briefing, creative coordination, audience segmentation, setup, testing, deployment, and analysis.

• Fostering a data-driven mindset within the team and embracing a rigorous test-and-learn methodology for CRM (such as A/B testing and Control Testing), with a commitment to capturing all insights to enhance future marketing campaigns.

• Use performance insights to iterate on existing campaigns and experiment with new formats, channels, and personalisation tactics.

• Use data to inform segmentation strategies and customer lifecycle targeting.

• Troubleshoot issues, manage integrations, and help upskill junior team members on CRM best practices.

• Work cross-functionally with content, design, analytics, compliance, and affiliate teams to deliver effective and timely campaigns.

• Guaranteeing that all CRM activities comply with regulatory standards in all domains and regions, all the while retaining a thorough understanding of licensing frameworks.

Preferred Skills, Qualifications and Experience:

• Experience working in CRM or marketing related roles.

• Experience monetising a large database of email addresses and phone numbers.

• Working in a target driven, revenue driving business

• Knowledge and experience using a CRM platform (e.g. Adobe Campaign / Optimove / Braze).

• Demonstrate the ability to lead, motivate and organise a team, taking responsibility for their day to day management.

• Experience dealing with multiple demands and adapting to changing requirements at short notice, within a busy department and business environment.

• Working to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.

• Interact with a range of different departments and build strong cross-departmental relationships.

• Make sound, logical decisions and have the drive to see projects through to completion.

• Commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.

Nice to haves

• Experience working with Adobe Campaign Classic

• Previously worked in iGaming / Sweepstakes

• Experience working with a ‘free to play’ game

• Knowledge of email deliverability best practices

• Previously worked on US focused brands/campaigns

About You:

• You are focussed on outcomes over output

• Comfortable taking ownership & accountability for deliverables

• Possess a winning mentality and strive to make QiH succeed

• Find solutions to new challenges as they arrive

• You are resilient in the face of change

• Build reusable processes to allow us to scale our business effectively

• You have a Test, Learn and Optimise mindset

• Data led and use it in your processes and decision making

• You thrive when working as part of a team

• Comfortable in a fast-paced environment

• Have excellent written and verbal English skills

• Last but not least, you’ll have no ego!

What You’ll Get

• Competitive Base Salary

• Quarterly Bonuses

• Private Health Care (Bupa)

• Travel Insurance

• Market Leading Training Programme

• Recognition & Reward Scheme

• Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)

• Regular Happy Hour / Team Lunches

• Free Coffee, Drinks & Snacks

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at [e-mail].