CRM Manager

JR United Kingdom; Leeds; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a strategic and creative CRM Manager to lead customer lifecycle communications. This pivotal role involves crafting engaging copy and managing a comprehensive CRM strategy using HubSpot, aimed at driving customer engagement and retention. The ideal candidate will blend data-driven insights with creative storytelling, optimizing automated workflows and nurturing customer journeys. This hybrid position offers the autonomy to build a best-in-class CRM program within a supportive and fast-paced environment, providing ample career growth opportunities. If you are passionate about CRM and ready to make an impact, this is the opportunity for you.

Benefits

Career growth opportunities

Autonomy in role

Supportive environment

Hybrid working model

Qualifications

• Proven experience in CRM or Email Marketing Manager role, ideally in B2C.
• Strong copywriting skills and strategic thinking in customer journeys.

Responsibilities

• Manage CRM strategy and execution across HubSpot, including email marketing.
• Write engaging copy for CRM campaigns and monitor key performance metrics.

Skills

CRM Strategy

Copywriting

Data Analysis

Email Marketing

Project Management

Collaboration

Education

Degree in Marketing or Communications

Russell Group University Degree

Tools

HubSpot

Job description

We’re looking for a strategic and creative CRM Manager to take ownership of our customer lifecycle communications and build high-performing journeys that drive engagement, retention, and revenue. The ideal candidate has hands-on experience using HubSpot, a strong grasp of CRM strategy, and the ability to craft engaging, on-brand copy that resonates with different segments of our audience. This is a pivotal role for someone who is both data-driven and creatively minded—someone who can analyse performance and optimise for results, while also writing emails people actually want to open.

Key Responsibilities:

1. Own and manage the full CRM strategy and execution across HubSpot, including email marketing, workflows, segmentation, and customer journeys.
2. Write creative, engaging, and conversion-focused copy for CRM campaigns, product updates, lifecycle flows, and promotional emails.
3. Build and optimise automated email workflows and nurture sequences to support the customer journey from acquisition through to retention.
4. Collaborate with marketing, sales, and design teams to ensure CRM activity is aligned with campaign messaging and brand tone.
5. Monitor and report on key CRM performance metrics (open rates, click-through rates, conversions, churn, etc.) and use insights to continuously improve.
6. Manage CRM data quality, segmentation strategies, and A/B testing to ensure communications are timely, relevant, and personalised.
7. Stay up-to-date on CRM best practices, privacy regulations (e.g. GDPR), and emerging trends in lifecycle marketing.
8. Contribute to campaign planning and ideation, bringing the voice of the customer into marketing conversations.

Key Requirements:

1. Proven experience in a CRM or Email Marketing Manager role, ideally within a B2C or ecommerce environment.
2. Deep knowledge of HubSpot, including email building, automation, list segmentation, and reporting.
3. Strong copywriting skills with the ability to write creative, clear, and on-brand messages that engage and convert.
4. A strategic thinker with a strong understanding of customer journeys, lifecycle marketing, and personalisation.
5. Data-literate, with experience analysing CRM performance and using insights to guide decision-making.
6. Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
7. Collaborative mindset and experience working cross-functionally with marketing, creative, and product teams.
8. A background in marketing, communications, or a related field—Russell Group university degree preferred.

What We Offer:

1. Ownership of a key marketing channel with the autonomy to build and scale a best-in-class CRM programme.
2. A hybrid role that blends creative storytelling with performance marketing.
3. Career growth opportunities, including the chance to build a CRM team in the future.
4. A supportive, fast-paced environment in a growing B2C brand.

If you're a CRM specialist who knows how to write compelling copy and make HubSpot work hard—this role is for you.