Crm Manager

Headliners Recruitment; Harpsden; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A recruitment agency is seeking a CRM Manager for a growing B2C business in Henley-on-Thames. This hybrid role focuses on developing and delivering a global CRM and loyalty strategy, enhancing customer experience and retention. Candidates should have strong CRM experience with a preference for those from premium brands. The position offers training, development, and a collaborative culture.

Benefits

Hybrid working model

Collaborative company culture

Training and development opportunities

Qualifications

• Strong experience in CRM, ideally in a B2C or D2C environment.
• Hands-on knowledge of CRM platforms such as Klaviyo, HubSpot, and Shopify.
• Data-driven with the ability to interpret insights and optimize campaigns.

Responsibilities

• Develop and execute the global CRM strategy and customer lifecycle communications.
• Lead the design, launch, and optimization of our first loyalty programme.
• Manage the email marketing calendar, including campaign planning and A/B testing.

Skills

CRM expertise in B2C

Stakeholder management

Data analysis

Knowledge of CRM platforms

Tools

Klaviyo

HubSpot

Shopify

Job description

Overview

CRM Manager - Henley-on-Thames (Hybrid) - £50-65K - Perm

We're looking for an experienced and strategic CRM Manager to join the team of a growing Henley based B2C business. You'll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.

Responsibilities

• Develop and execute the global CRM strategy and customer lifecycle communications.
• Lead the design, launch, and optimisation of our first loyalty programme.
• Manage the email marketing calendar, including campaign planning and A/B testing.
• Identify data opportunities for deeper customer segmentation and personalisation.
• Collaborate with internal teams and agencies on CRM and data integration projects.
• Analyse CRM and loyalty data to drive insight-led improvements and performance.
• Support in-store clientelling and create scalable CRM tools for retail teams.

About You

• Strong experience in CRM, ideally in a B2C or D2C environment.
• Background in premium, luxury, or lifestyle brands is preferable.
• Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
• Data-driven with the ability to interpret insights and optimise campaigns.
• Excellent communication and stakeholder management skills.
• Comfortable working across global teams and multiple projects simultaneously.
• Detail-oriented with strong organisational and process management abilities.
• Creative and curious mindset with a passion for marketing innovation.
• Familiarity with loyalty programme design and implementation.

What We Offer

• Hybrid working model with flexibility.
• Opportunity to build and own a global CRM and loyalty strategy.
• Collaborative, inclusive company culture.
• Training and development opportunities.

Ready for a challenge? Apply now.