CRM Manager

Indeed-Flex; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Performance bonus

Free lunch in office

Cycle to work

Pension

Private Medical Healthcare

Discounted gym membership

Birthday day off

Perkbox discounts

Job summary

Indeed Flex is hiring a B2B CRM Manager to own and optimise the client lifecycle strategy across onboarding, activation, adoption, renewal, and expansion. You will craft automated journeys, write copy, and apply AI to accelerate testing and personalization within the CRM stack.

You’ll collaborate with Marketing, Sales, Customer Success and Product to ensure CRM activity supports commercial goals and enhances the client experience in a fast-paced, in-office role based near Farringdon, London.

Qualifications

• Significant experience in B2B CRM or lifecycle marketing.
• Experience developing CRM strategies that drive engagement, retention and revenue.
• Hands-on in designing and optimising automated lifecycle campaigns and journeys.
• Experience with CRM platforms, Braze and Salesforce desirable.
• Experience in B2B SaaS, tech, or similar complex environments.
• Strong data-driven marketing and segmentation understanding.
• Experience analysing campaigns to inform optimisation.
• Excellent written communication for customer-focused content.
• Experience using AI tools to improve marketing effectiveness.

Responsibilities

• Own the end-to-end B2B CRM strategy and translate lifecycle goals into a communications roadmap.
• Be AI-native: use AI tools for copywriting, personalisation, QA and automation.
• Design, build and optimise automated lifecycle journeys and campaigns.
• Manage the communications calendar and ship campaigns on schedule.
• Build audience segmentation with cross-functional teams and surface behavioural patterns.
• Run continuous testing across messaging, channels, and journeys with AI-supported variant testing.
• Collaborate with Marketing, Sales, Customer Success, Product and Data to align CRM activity with business goals.

Skills

B2B CRM

Lifecycle marketing

AI-native

AI tools

Data-driven marketing

Campaign performance

Written communication

CRM platforms

Salesforce

Tools

Braze

Salesforce

Job description

We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!

We are a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click. We are removing the friction from the traditional agency model and replacing it with speed, transparency, and choice.

We operate with the agility and energy of a high-growth scale-up, but we are backed by the stability and resources of Indeed - the world’s #1 job site. This gives us a unique advantage: the freedom to innovate at speed, with the muscle to dominate the market.

This is an in-office role, five days per week with the option to work from home on Thursdays.

We are based literally a 30-second stroll from Farringdon station.

The Role

At Indeed Flex we are here to disrupt the staffing industry, through ground breaking technology. Underpinned by a layer of support second to none, we provide our clients the ability to manage their temporary staffing requirements in a single and coordinated way.

This role sits within the Revenue team and is responsible for developing and delivering the B2B CRM strategy across the client lifecycle. The B2B CRM Manager will design and optimise automated client journeys, deliver targeted communications, and use data, experimentation and AI to drive client activation, retention and revenue growth.

What you’ll be doing

• Own the end-to-end B2B CRM strategy, translating customer lifecycle and commercial goals into a communications roadmap.
• Be genuinely AI-native: fluent with AI tools for copywriting, personalisation, QA and workflow automation, and always looking for the next place to embed them in the CRM stack.
• Design, build and optimise automated lifecycle journeys — onboarding, activation, adoption, renewal, win-back and expansion — writing the copy and emails yourself and using AI to speed up drafting and variant testing.
• Manage the communications calendar day-to-day, shipping campaigns including product updates, feature announcements and newsletters on schedule.
• Build audience segmentation with Data, Product and Revenue, using AI tools to surface behavioural patterns that sharpen targeting.
• Run a continuous testing programme across messaging, channels and journey design, using AI to generate and evaluate variants faster than manual testing allows, and report performance back into what's working and what to fix next.
• Collaborate with cross-functional teams including Marketing, Sales, Customer Success, Product and Data to ensure CRM activity supports wider commercial initiatives and client experience.

What you'll need

• Significant experience in B2B CRM, lifecycle marketing or customer marketing within a commercial environment.
• Experience developing and implementing CRM strategies that drive customer engagement, retention and revenue growth.
• Hands-on experience designing, building and optimising automated lifecycle campaigns and customer journeys.
• Experience using CRM and marketing automation platforms, with Braze and Salesforce experience desirable.
• Experience working within a B2B SaaS, technology or similarly complex commercial environment.
• Strong understanding of customer segmentation, behavioural targeting and data-driven marketing.
• Experience analysing campaign performance and using insights to inform continuous optimisation.
• Excellent written communication skills with the ability to produce engaging, customer-focused content.
• Experience using AI tools and automation to improve marketing effectiveness and operational efficiency.

Nice-to-Haves

• Experience in staffing, workforce management, marketplaces, or other high-volume operational environments preferred.

What you’ll get

• £45,000 - £55,000 salary per annum
• Performance bonus
• Free lunch in office
• Cycle to work scheme
• Pension
• Private Medical Healthcare
• Discounted gym membership
• Day off on your birthday
• Perkbox - discounts and goodies on some of your favourite brands

About Us

We’re helping people get jobs by modernising the world of temporary work. At Indeed Flex, we provide our community of "Flexers" with total control, choice, and ownership over how they work. Through our evolving technology, we’re putting the power of work in the palm of people's hands—connecting businesses with skilled, vetted talent and giving job seekers the fastest way to find shifts that fit their lifestyles. This platform helps businesses scale their workforce efficiently during busy periods without long-term commitment or administrative hassle.

Whether it’s hospitality, retail, or warehousing, we’re building a more flexible, efficient, and empowered labour market for everyone.