B2C Lifecycle Communications Manager (CRM)

Indeed-Flex; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Performance bonus

25 days holiday

Free lunch in office

Pension

Private Medical Healthcare

Cycle to work scheme

Discounted gym membership

Birthday day off

Perkbox discounts

Job summary

Indeed Flex is hiring a B2C Lifecycle Communications Manager (CRM) in London. You will own end-to-end lifecycle communications strategy across the UK and US, shaping onboarding, activation, education, retention and re-engagement.

You will combine data, creativity and consumer judgement to develop compelling content across email, SMS, push and in-app messaging, and test new approaches to improve conversion and worker experience.

Qualifications

• Strong experience in lifecycle marketing, customer engagement, CRM or consumer communications.
• Understanding of customer behaviour and lifecycle journeys to influence conversion, engagement and retention.
• Proven content creation across email, SMS, push and in-app messaging.
• Track record delivering measurable results through experimentation and journey optimization.
• Strong analytical skills with customer data, segmentation and behavioural insights.

Responsibilities

• Own and evolve end-to-end lifecycle communications strategy across the UK and US.
• Identify where communications can remove friction, influence behaviour and improve worker experience.
• Map and optimize lifecycle journeys to improve funnel conversion and long-term engagement.
• Develop content across email, SMS, push, in-app messaging and the worker newsletter.
• Build and manage automated lifecycle journeys with timely, coordinated communications.
• Use data and insights to prioritize opportunities and measure impact.
• Design and run experiments on messaging, creative, audience, channel, timing and frequency.
• Own the worker communications calendar and prioritisation principles.

Skills

Lifecycle marketing

CRM

Customer engagement

A/B testing

Data-driven decisions

Analytical skills

Tools

Braze

Marketing automation

Cursor

Claude

ChatGPT

Job description

B2C Lifecycle Communications Manager (CRM)

London, England, United Kingdom

We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!

We are a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click. We are removing the friction from the traditional agency model and replacing it with speed, transparency, and choice.

We operate with the agility and energy of a high-growth scale-up, but we are backed by the stability and resources of Indeed - the world’s #1 job site. This gives us a unique advantage: the freedom to innovate at speed, with the muscle to dominate the market.

This is a 12-month fixed-term contract. The role is based in the office, with the option to work from home on Thursdays.

We are based literally a 30-second stroll from Farringdon station.

The Role

Indeed Flex is transforming how people find and access flexible work. The Worker Growth team uses consumer insight, creativity and lifecycle communications to help workers overcome barriers, find opportunities and stay engaged with the platform.

We are looking for a B2C Lifecycle Communications Manager who is passionate about consumer products and understands how powerful communications can influence behaviour and drive growth.

This is not a campaign setup or stakeholder request fulfilment role. You will proactively stay close to worker behaviour, pain points and marketplace demand, using these insights to shape the lifecycle communications strategy across the UK and US.

You will combine data, creativity and strong consumer judgement to develop compelling content, test new approaches and identify where communications can remove friction, improve conversion and strengthen the worker experience.

What you’ll be doing

• Own and continuously evolve the end-to-end worker lifecycle communications strategy across the UK and US, covering onboarding, activation, education, retention and re‑engagement.
• Stay close to worker behaviour, pain points and marketplace demand to proactively identify where communications can remove friction, influence behaviour and improve the worker experience.
• Map and optimise lifecycle journeys to improve funnel conversion, worker enablement and long‑term engagement.
• Develop compelling, audience‑relevant content across email, SMS, push notifications and in‑app communications, including ownership of a regular worker newsletter.
• Build and manage automated lifecycle journeys, ensuring communications are timely, coordinated and relevant to each stage of the worker experience.
• Use data and performance insights to prioritise opportunities, measure impact and inform decisions.
• Design and run experiments across messaging, creative, audience, channel, timing and frequency, applying learnings to improve performance.
• Own the worker communications calendar and establish clear principles for targeting, frequency, channel selection, quality and prioritisation.

What you'll need

• Strong experience in lifecycle marketing, customer engagement, CRM or consumer communications, ideally within a digital consumer product or marketplace.
• A strong understanding of customer behaviour, lifecycle journeys and how communications can influence conversion, engagement and retention.
• Proven experience creating effective content and campaigns across channels such as email, SMS, push notifications and in‑app messaging.
• A track record of delivering measurable business results through experimentation, including journey optimisation, A/B testing and performance analysis.
• Strong analytical skills, with experience using customer data, segmentation and behavioural insights to identify opportunities and make decisions.
• Hands‑on experience with Braze or a similar CRM, marketing automation or customer engagement platform.
• Proven experience using AI tools such as Cursor, Claude and ChatGPT to create content, analyse customer insights, prototype new ideas, build lightweight solutions and improve the speed and quality of execution.
• Highly proactive and self‑starting, with the curiosity and ownership to identify worker pain points, generate ideas and move work forward without waiting for a brief.
• Strong creative and editorial judgement, with the ability to develop clear, engaging and audience‑relevant messaging.
• Comfortable prioritising and delivering multiple initiatives in a fast‑paced, startup environment where priorities can change quickly.

What you’ll get

• £45,000 - £55,000 salary per annum
• Performance bonus
• 25 days holiday + Duvet days (½ day off every quarter)
• Free lunch in office
• Cycle to work scheme
• Pension
• Private Medical Healthcare
• Discounted gym membership
• Day off on your birthday
• Perkbox - discounts and goodies on some of your favourite brands

About Us

We’re helping people get jobs by modernising the world of temporary work. At Indeed Flex, we provide our community of "Flexers" with total control, choice, and ownership over how they work. Through our evolving technology, we’re putting the power of work in the palm of people's hands—connecting businesses with skilled, vetted talent and giving job seekers the fastest way to find shifts that fit their lifestyles. This platform helps businesses scale their workforce efficiently during busy periods without long‑term commitment or administrative hassle.

Whether it’s hospitality, retail, or warehousing, we’re building a more flexible, efficient, and empowered labour market for everyone.