CRM Manager

Harrods; Greater London; Sur place; GBP 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Company pension

Flexible working

25 days’ holiday

Birthday off

In-store discount (up to 33%)

Travel season ticket loan

Résumé du poste

Harrods is seeking a CRM Manager to lead the BAU CRM roadmap, optimise personalised newsletters and drive AB testing and incrementality in line with customer marketing goals.

You will collaborate with our Data Science team to maximise engagement, conversion and LTV through relevant messaging, channels, and timing, managing budgeting, KPIs and cross-functional projects across the business.

Qualifications

• Experience with SAP is essential.
• Strong knowledge of ESPs and Google Analytics.
• Excellent communication and organisational skills.
• Experience in campaign execution and segmentation.
• Experience owning or supporting CRM channel strategy.

Responsabilités

• Communicate strategic vision, project progress and performance to stakeholders.
• Consult with key stakeholders on CRM automation projects.
• Identify operational efficiencies, working closely with IT teams and system providers.
• Set team KPIs, including budget and forecast management.
• Effectively respond to any technical issues to ensure all communications programmes operate as expected.

Connaissances

Strategic thinking

Campaign execution

Segmentation

Communication

Prioritisation

Outils

SAP

Google Analytics

ESPs

Description du poste

We have an exciting opportunity for a CRM Manager to join our CRM & Digital personalisation team here at Harrods. You will be responsible for the strategic planning and successful execution of a robust CRM publishing schedule that includes newsletters, brand media and marketing communications.

This is a 12 -month fixed position with the possibility of going permanent

About the Role

The CRM Manager will lead and execute the BAU roadmap to optimise core newsletters that are personalised and relevant, lead on AB and control testing to prove incrementality whilst supporting customer marketing objectives.

Job Responsibilities

• Communicating the strategic vision, project progress and performance to key stakeholders
• Consult with key stakeholders across the business on projects that require CRM automation support
• Identify operational efficiencies, working closely with our IT teams and system providers
• Set team and retention KPIs, including budget and forecast management
• Effectively respond to any technical issues to ensure all communications programme are operating as expected

About You

The ideal candidate will be a strategic, creative and commercial thinker, playing a key role in shaping and developing a Next Best Action strategy together with our Data Science team with a focus on maximising customer engagement, conversion and LTV through relevance of messaging, channel and timing.

You will also have the following;

• Experience in SAP is essential for this role
• Good understanding of ESPs and Google Analytics
• Excellent communication and organisation skills to confidently lead discussions with internal and external stakeholders
• Experience in campaign execution and segmentation
• Previous experience owning or supporting with a strategy for a CRM Channel
• Be able to prioritise and multitask in an everchanging fast paced environment

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.

In return for your hard work, you’ll benefit from a competitive salary and an excellent benefits package, including a company pension, flexible working, 25 days’ holiday and your birthday off, up to 33% in-store discount and a travel season ticket loan.

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods