CRM Manager

GOAT & Partners Ltd; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

GOAT Interactive is seeking an experienced CRM Manager to own our CRM strategy across the English-speaking markets, delivering campaigns that elevate our Premier Bet brands. You will collaborate with the Head of CRM to plan, execute and optimise revenue-driving CRM activities in multiple countries, including acquisition through to retention and reactivation.

You'll analyse campaign performance, develop customer segments from key data insights, and lead localised journeys while working across

Qualifications

• Data driven with the ability to turn insights into actions and resolutions.
• Gambling/gaming industry experience (Sportsbook, casino & lotto).
• Experience working with CRM platforms/Tools.
• Experience in forecasting and costing campaign impact.
• Experience implementing campaigns across the full customer lifecycle.

Responsibilities

• Owning the CRM promotional and marketing campaign calendar for your countries.
• Plan and execute revenue driving CRM marketing campaigns within your assigned countries.
• Assist with promotional design briefs and ensure campaigns are fulfilled by relevant teams.
• Execute, analyse, and report on campaign effectiveness; test and implement new strategies.
• Work with the BI team to analyse and present campaign and customer stats.
• Monitor country performance data to devise ad-hoc and automated campaigns.
• Develop understanding of activity from all customer value segments.
• Use data insights to build new customer segments and timing of communications.
• Implement localised customer journeys from acquisition to retention and reactivation.
• Perform marketing activities for Premier Bet including copywriting and campaigns.
• Conduct competitor analysis and market development to stay ahead.

Skills

Data driven

CRM experience

Stakeholder management

Remote work

Communication skills

Tools

CRM platforms/tools

Job description

GOAT Interactive – CRM Manager – English Speaking markets

GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.

To help us continue on our already impressive growth trajectory, We’re on the lookout for an experienced CRM Manager to own our CRM strategy across our English speaking markets, delivering second to none CRM marketing campaigns that help position our brands as the number one betting and casino products in their markets.

What you’ll be doing day to day:

• Owning the CRM promotional and marketing campaign calendar for your countries
• Working alongside the Head of CRM to plan and execute revenue driving CRM marketing campaigns within your assigned countries
• Assisting with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
• Executing, analysing, and reporting on campaign effectiveness through various data platforms, suggesting, testing and implementing new strategies to improve campaign performance
• Work with the BI team to analyse campaign and customer statistics in a presentable and meaningful manner. Utilise these stats to review current and past promotions, and drive further profitability in the future
• Regularly monitor country by country performance data and use this to devise ad-hoc and automated campaigns to maintain and increase market growth and customer value
• Develop an in-depth understanding of activity from all customer value segments
• User key data insights to help build new customer segments, ensuring customers get the right communication, at the right time
• Work alongside local teams and the Head of CRM to implement localised customer journeys from acquisition through to early life, retention and reactivation, maximizing PNL in your assigned countries
• Perform marketing activities for the Premier Bet brand including, copywriting, and campaign creation,
• Conduct competitor analysis and market development to enable Premier Bet and it’s associated brands to better the offering of our competitors.

Essential Background:

• Data driven with the ability to turn these insights into actions and resolutions
• Have gambling/gaming industry experience (Sportsbook, casino & lotto)
• Experience working with CRM platforms/Tools
• Experience in forecasting and costing campaign impact
• Experience in implementing CRM campaign automation
• Experience in planning and executing end to end campaigns
• Experience implementing campaigns across the full customer lifecycle
• Collaborative, with the ability to adapt and work alongside multiple departments
• Experience working with multiple stakeholders across different localised strategies
• Quality project & time management skills
• Strong communication skills
• Ability to work dynamically and remotely
• Good attention to detail & creativity

Desirable background

• Have a keen Interest in Sports, especially football
• Undertaken competitor analysis & reporting previously
• Experience in localisation of content for foreign markets (preferably Africa)

We operate a hybrid working model of 3 days per week at our office and 2 days working remotely. Please ensure this is suitable for you before applying!