Customer Insight Analyst

GOAT & Partners Ltd; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid working model

Office in London

Job summary

GOAT Interactive, the online division of the Editec Group, is seeking a Customer Insight Analyst to drive data-led decisions across marketing, CRM, and product. You will focus on promotions and VIP player behavior to optimize revenue and customer experiences.

The role requires strong analytical skills, cross-functional collaboration, and proficiency with Looker and BI tools. Hybrid London office presence is offered, with some remote work options.

Qualifications

• Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
• Strong knowledge of promotional mechanics and how to measure their effectiveness.
• Understanding of VIP customer behavior and lifecycle in gambling or related industries.
• Hands-on experience with BI tools, ideally Looker.
• Proficient in Excel/Google Sheets for data manipulation and reporting.

Responsibilities

• Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
• Evaluate VIP player activity, behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies.
• Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
• Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
• Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.

Skills

Looker

Promotional mechanics

VIP behavior

BI tools

Excel/Sheets

Tools

Looker

Excel/Sheets

Job description

GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.

We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.

Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.

Key Responsibilities

• Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
• Evaluate VIP player activity, behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies.
• Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
• Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
• Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
• Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
• Identify patterns and trends in customer data to support strategic planning and forecasting.
• Collaborate with the wider analytics team to continually improve reporting processes and data quality.

Skills & Experience

• Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
• Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
• Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
• Hands-on experience with BI tools, ideally Looker.
• Proficiency in Excel/Google Sheets for data manipulation and reporting.
• Strong communication and presentation skills – able to translate data into business insight.
• Comfortable working cross-functionally and engaging with stakeholders at all levels.

*** We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying ***