CRM Manager

WeAreAspire; England; Remote; GBP 58,500 - 71,500; Full time

Benefits offered by this job

Ownership of CRM at a key growth stage

Direct impact on retention and revenue

Fun culture with global team trips

Job summary

A fast-growing D2C coffee subscription brand is looking for a CRM Manager to manage the customer lifecycle from initial purchase to long-term subscriber. The role requires a hands-on Klaviyo user who can build and optimize automated journeys, run campaigns to drive revenue, and analyze churn and engagement. This fully remote position involves working with various teams to impact retention and subscription revenue significantly and offers a salary of up to £65k plus equity.

Qualifications

• Hands-on experience with Klaviyo is essential.
• Experience in D2C scale-ups and subscription models is preferred.
• Must have a commercial and data-driven mindset.

Responsibilities

• Own the full customer lifecycle from first purchase to subscription.
• Build and optimize automated journeys and subscription flows.
• Run weekly CRM campaigns that increase revenue and retention.
• Analyze churn and engagement data to identify growth opportunities.
• Collaborate with growth, product, creative, and customer experience teams.

Skills

Klaviyo

Data analysis

Customer engagement

CRM campaign management

Tools

CRM software

Data analytics tools

Job description

Overview

CRM Manager - D2C Coffee Brand ☕ | Remote (UK)

I'm hiring a CRM Manager for a fast‑growing D2C coffee subscription brand. The role is fully remote, but you must have the right to live and work in the UK and be a recent, hands‑on Klaviyo user. This isn't a strategy‑only role – you will own the entire customer lifecycle, from first purchase to long‑term subscriber.

Responsibilities

• Owning the full customer lifecycle, from first purchase to long‑term subscriber
• Building and optimising automated journeys and subscription flows in Klaviyo
• Running weekly CRM campaigns that drive revenue and retention
• Digging into churn, engagement, and subscriber data to uncover growth opportunities
• Working closely with Growth, Product, Creative, and CX teams

Qualifications

• Recent, hands‑on Klaviyo user (non‑negotiable)
• Experience in D2C scale‑ups, ideally subscription or consumables (coffee, FMCG, wellness)
• Commercial, data‑led mindset with comfort owning outcomes
• Enjoy pace, autonomy, and building things properly

Benefits

• Proper ownership of CRM at a key growth stage
• Direct impact on retention and subscription revenue
• Fully remote; UK‑based
• Fun culture with global team trips

Package

💷 Up to £65k + equity

📍 Remote (UK – right to work required)

We Are Aspire Ltd are a Disability Confident Commited employer.