Mobile Apps Marketing Executive - 12 Month FTC

Future PLC; Bath; Hybrid; GBP 27,000 - 29,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Dental care

Private Medical care

Profit bonus

Share Incentive Plan

Pension scheme

Job summary

Future PLC in Bath is seeking a Marketing Campaigns Analyst for the Mobile Apps team. You will manage campaigns across Apple News+ and Readly, coordinating with editorial, design, and commercial teams to promote digital app products.

The role uses Google Analytics and other analytics tools to track engagement, reports regularly, and collaborates with external platform managers at Apple and Amazon to secure featured promotions. Hybrid role with 2 days in the Bath office.

Qualifications

• Proven experience in digital, multi-channel marketing campaigns.
• Familiarity with apps/online content platforms (Apple News+, Readly).
• Experience using analytics tools to track engagement and outcomes.
• Knowledge of paid media options (Meta Ads, Apple Ads).
• Strong written communication and attention to detail.

Responsibilities

• Deliver campaigns across Apple News+, Readly, and third-party channels to grow audience.
• Analyze engagement data from iOS/Android apps to identify growth opportunities.
• Prepare clear analytics reports and market-trend summaries for editorial/brand teams.
• Coordinate promotional content with editorial, design, and marketing teams.

Skills

Digital marketing

Audience engagement

Cross-platform coordination

Strong communication

Tools

Google Analytics

Apple News+

Readly

Meta Ads

Apple Search Ads

Job description

Who we are

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Our Mobile Apps team in Bath manages engagement across Future's acclaimed international brand portfolio on iOS, Android, and third-party platforms. We collaborate closely with internal brand teams and external global partners like Apple, Readly, and Amazon to feature our expert content. You'll join a supportive, agile department focused on expanding our digital readership and app audience growth. This position offers a fantastic opportunity to shape multi-channel campaigns that connect millions of readers with trusted media.

What you'll do

Reporting to the Senior Marketing Manager, you'll manage marketing campaigns across third-party platforms, with a specific focus on Apple News+ and Readly. You'll work closely with internal editorial, design, and commercial teams to build and promote digital app products.

On a daily basis, you'll gather engagement data using tools like Google Analytics, Meta Ads, and Apple Ads to uncover growth trends. You'll prepare regular analytical reports, coordinate promotional schedules, and manage project tracking to ensure smooth campaign delivery across our iOS and Android app suite.

• Deliver promotional campaigns across Apple News+, Readly, and third-party channels to support audience growth.
• Gather and analyse engagement data from iOS and Android app platforms to identify commercial growth opportunities.
• Prepare clear analytical reports and summaries of market trends for internal editorial and brand teams.
• Coordinate promotional content efforts alongside internal editorial, design, and marketing stakeholders.
• Maintain project tracking documentation to support data-informed campaign planning and product launches.
• Partner with external platform managers at Apple and Amazon to secure featured promotional placements.

What you’ll bring

• Practical familiarity with third-party content platforms, including Apple News+ and Readly.
• Experience with digital marketing concepts and audience engagement strategies.
• Familiarity with web analytics tools such as Google Analytics to track campaign metrics.
• Understanding of paid media options, such as Meta Ads or Apple Search Ads.
• Strong written communication skills with high attention to detail.
• Ability to work collaboratively with cross-functional teams in our Bath office.

Minimum Requirements

• Demonstrable experience supporting digital, app, or multi-channel marketing campaigns.
• Practical knowledge of major digital platforms, including iOS, Android, Apple News+, or Readly.
• Working knowledge of analytics software to monitor audience engagement data.
• Track record of coordinating projects alongside internal brand or editorial stakeholders.
• Capability to collaborate effectively with internal and external partners from our Bath office.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £26,500 - £29,000

This is a hybrid role, working 2 days per week from our Bath Office.

Internal job family level P6

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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