Community and Events Lead

Marchon Athletic Limited; Hatching Green; On-site; GBP 45,000 - 65,000; Full time

Job summary

MARCHON Athletic Limited in the UK is seeking a proactive Brand Marketing professional to develop our community, manage partnerships and lead activations across London and beyond.

This hybrid role combines event planning, affiliate programs and guerrilla-style initiatives to elevate the MARCHON brand at HYROX, Turf Games, ATHX and partner events.

You will work closely with Marketing and Operations to deliver memorable experiences and measure impact.

Qualifications

• 4-6 years' experience in community, partnerships, events or brand marketing.
• Experience planning and delivering brand activations or community events.
• Proven ability to build and manage long-term partnerships.
• Experience managing affiliate, ambassador or athlete programmes.
• Active participant in the fitness community (HYROX, functional fitness, running, CrossFit or similar).
• Excellent organisational and project management skills.

Responsibilities

• Build and execute the brand's community strategy across London and beyond.
• Identify, recruit and onboard affiliates and athletes who authentically represent the brand.
• Build relationships with gyms, event organisers, brands and community leaders to grow awareness.
• Represent the brand at events, partner activations and community experiences.
• Support planning and delivery of presence at major fitness events and partner activations.
• Develop and launch owned events that strengthen the community and brand experiences.
• Coordinate logistics, staffing, stock and equipment with Operations.
• Support Marketing to create bold, guerrilla-style activations that generate conversation.

Skills

Community building

Partnership management

Event planning

Affiliate programs

Job description

Your mission is simple: make sure MARCHON shows up in the moments that matter, creating partnerships, experiences and activations that make us one of the most talked-about brands in performance lifestyle.

This role is a hybrid position, where two days will be based in our office in Harpenden.

Key Responsibilities

Community & Partnerships

Build and execute MARCHON's community strategy across London and beyond.

Identify, recruit and onboard our affiliates and athletes who authentically represent the MARCHON brand.

Build strategic relationships with gyms, event organisers, brands and community leaders to grow awareness and strengthen MARCHON's position within the performance lifestyle space.

Continuously identify opportunities for MARCHON to become part of new conversations, communities and cultural moments.

Represent MARCHON at events, partner activations and community experiences, acting as one of the public faces of the brand.

Brand Activations & Events

Support the planning and delivery of MARCHON's presence at major fitness events including HYROX, Turf Games, ATHX and partner activations.

Develop and launch MARCHON-owned events that strengthen our community and create memorable brand experiences.

Work closely with Operations to coordinate logistics, staffing, stock, equipment and event delivery.

Support Marketing to create bold, disruptive and guerrilla-style activations that generate conversation both on the ground and online.

Ensure every activation reflects the premium standards of the MARCHON brand.

Reporting & Insight

Measure the effectiveness of events, partnerships and activations against agreed objectives.

Report on attendance, partnership performance, customer acquisition and commercial impact, using insights to continually improve future activity.

Keep a regular pulse on competitor activations, emerging trends and opportunities across the performance lifestyle landscape.

Your Experience

4-6 years' experience in community, partnerships, events or brand marketing, ideally within fitness, sport or lifestyle.

Experience planning and delivering brand activations or community events.

Proven ability to build and manage long-term partnerships.

Experience managing affiliate, ambassador or athlete programmes.

A ctive participant in the fitness community (HYROX, functional fitness, running, CrossFit or similar).

Excellent organisational and project management skills.

Why MARCHON?

MARCHON is the UK's premium performance-lifestyle ecosystem, one brand that helps driven people train, fuel and dress for a life without limits. World-class coaching sits at the centre, backed by certified performance nutrition and movement-ready apparel, all amplified by our beacon gyms.

Founded by ex-England rugby player and CEO Ollie Marchon, the company has grown from a single HQ club to a true omni-channel offering: the Train app, a fast-scaling supplement line, and physical hubs that bring the experience to life.

We're still small enough that every new teammate leaves fingerprints on the product, yet the momentum is real. Our 2026 plans are ambitious to say the least, as we make a step-change in evolving our ecosystem between training, supplements and apparel.

If you care about high standards, straight talk and making a visible impact, you'll feel at home here. Join us while there's still room to shape the journey.