CRM Executive - THG Nutrition | Myprotein

THG; Manchester; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

25 days leave

On-site gym

Staff discount 50%

Bus pass

Volunteer leave

Anniversary gifts

Job summary

THG Nutrition in Manchester HQ is seeking a Senior CRM Executive to drive customer acquisition, retention and loyalty through data-driven, multi-channel CRM campaigns. You will plan, execute and optimise initiatives across email, SMS and push notifications, using segmentation and personalised messaging to reach diverse customer groups.

Reporting to the CRM Manager, you’ll collaborate with marketing, trading and brand teams, mentor CRM Executives, and help shape best practices with a strong focus

Qualifications

• CRM experience and proficiency with marketing automation tools.
• Strong analytical skills and data-driven approach.
• Excellent verbal and written communication; able to craft compelling content.
• Ability to design innovative CRM campaigns and test variations (A/B).

Responsibilities

• Design and implement CRM strategies to acquire, retain and loyalty.
• Plan, execute, and optimise multi-channel campaigns (email, SMS, push).
• Utilise customer data for segmentation and personalised communications.
• Analyse campaign performance and provide actionable insights.
• Collaborate with marketing, trading, brand and campaign teams; mentor juniors.

Skills

CRM experience

Marketing automation

Data analysis

Communication skills

Campaign design

Attention to detail

A/B testing

Cross-functional collaboration

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

Job Title: Senior CRM Executive

Reporting to: CRM Manager

Company: THG Nutrition

Location: THG HQ (WA15 0AF) Fully Office based

Why be a CRM Executive at THG?

As a CRM Executive at THG, you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies. Working on market-leading brands like Myprotein, you'll have the opportunity to develop your career in a global eCommerce leader, with exposure to high-impact campaigns and cutting-edge CRM tools. With progression opportunities and a supportive environment, this is the perfect place to grow and drive measurable results in a fast-paced, growing industry.

As Senior CRM Executive, you’ll:

• Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty.
• Plan, execute, and optimise multi-channel CRM campaigns across email, SMS, and push notifications.
• Utilise customer data for segmentation and personalised communications to diverse customer groups.
• Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements.
• Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment.
• Mentor CRM Executives, offering guidance on best practices and fostering professional growth.

What skills and experience do I need for this role?

• Minimum 1 years of CRM experience, preferably in retail eCommerce.
• Proficiency with CRM platforms and marketing automation tools.
• Strong analytical skills and experience with data analysis and reporting.
• Excellent verbal and written communication skills, with the ability to create compelling content.
• Ability to design innovative CRM campaigns that engage diverse audiences.
• High level of attention to detail when managing data and executing campaigns.
• Experience with A/B testing and optimisation of CRM initiatives.
• Collaborative mindset, with a track record of working cross-functionally to deliver results

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.