CRM Executive

MVF; England; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Summer hours

Holiday entitlement

Work from anywhere (2 weeks)

Life Assurance

Health/dental/vision coverage

Defined Contribution Pension & Salary

Be Well programme

Family Forward

Free breakfast

Job summary

MVF in the United Kingdom seeks an Email Marketing Executive to drive the performance of allocated markets and campaigns within the CRM team, focusing on short-term and lifetime financial targets while collaborating with cross-functional MVF teams.

You will manage multi-channel campaigns (primarily email, plus SMS and web push), optimise content, and use data to shape commercial strategies that boost margins and client budgets.

Responsibilities

• Delivery, optimisation and scheduling of multi-channel campaigns (primarily email;SMS and Web Push) to maximise MVF targets
• Prioritisation of tasks to deliver against key initiatives
• Improve delivery processes to become more efficient
• Create relevant, personalised content and experiences for audiences
• Test and innovate on content and user experiences to boost performance
• Data-driven decision making to craft commercial strategies per audience
• Collaborate with the CRM team and other MVF teams
• Identify opportunities through audience insights and industry trends
• Contribute to the team roadmap and initiatives

Skills

Email marketing

Campaign management

Data analysis

A/B testing

Tools

CRM platforms

Email automation

Job description

The CRM team is a collaborative group of exceptionally talented marketers. We are responsible for the hundreds of millions of automated post-sign-up messages with our customers via multiple channels to maximise MVF’s value we generate per conversion, helping qualification of our leads and maximising both customer and client satisfaction by keeping them informed of the process they are going through with MVF.

What we're offering you

• Summer hours
• Competitive holiday benefits (25 days a year paid holiday, plus 8 bank holidays)
• Work from anywhere for 2 weeks a year
• Life Assurance to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• Free breakfast when in the office

The Role

As an Email Marketing Executive, you are accountable for the performance of your allocated markets and campaigns in the CRM team. This includes financial performance (short term and lifetime) vs targets, whilst ensuring you are working effectively with your relevant cross-functional segments of MVF to ensure we maximize CRM opportunities and support MVF’s key strategies.

Responsibilities:

• Delivery, optimisation and scheduling of multi-channel (mostly email, but also SMS and Web Push) campaigns to optimise your gross profit contribution to MVF’s targets
• Prioritisation of your own time and tasks to delivery effectively against the most important team initiatives
• Contribution towards improving our team delivery processes to ensure we are becoming more effective
• Content and user experiences that you create are relevant, personalised to your audience and constantly improved to a standard you can be proud of
• Exciting testing and innovation upon content and user experiences to constantly improve campaign performance
• Analysis and data-driven-decision making to create your own commercial strategies for each audience that will deliver performance against targets and client budgets
• Excellent collaboration with the entire CRM team and other teams in MVF
• Finding opportunities through learning about your audience, the industry and the CRM marketing landscape so you can deliver new and innovative solutions
• Personal contribution towards coming up with and delivering on the team’s roadmap and key initiatives

What Success Looks Like:

• You’ll make a positive difference towards the company vision and commercial goals
• You will deliver excellently and consistently against responsibilities above within the CRM executive role and the role above
• You’ll enjoy your work and approach it with the right attitude, aligning yourself with the MVF values

Our Ideal MVFer:

• Logical problem solver
• Commercially savvy and able to define and prioritise high-value tasks effectively
• Is passionate about delivering world-class content, both through visual design and copywriting.
• Creates unique and engaging UX journeys for our users to follow
• Seeks to learn every day and helps to improve the team and the company
• Understands the importance of data-driven decisions and uses these to improve commercial performance