CRM Executive

MAG (Airports Group); Manchester; On-site; GBP 30,000 - 38,000; Full time

Benefits offered by this job

25 days holiday

Additional days off

Pension 10%

Annual bonus

On-site gym

MediCash scheme

Discounts on CAVU products

Rail and retail discounts

Volunteering days

Health & wellbeing events

Mentoring & learning grants

Parental leave

Job summary

MAG is seeking a CRM Executive to deliver engaging, data-driven customer communications across its portfolio of brands. Reporting to the CRM Lead, you’ll execute and optimise campaigns that drive engagement, increase retention and generate revenue, across email and other CRM channels.

You’ll collaborate with Marketing, Content, Analytics and Commercial teams to deliver campaigns aligned to business priorities and customer needs, using audience segmentation and dynamic content to refine journeys

Qualifications

• 1-2 years' experience in a CRM, retention marketing or customer marketing role within a B2C environment.
• Experience using email marketing or CRM platforms to build and deploy customer campaigns.
• Good understanding of CRM principles, customer lifecycle marketing and audience segmentation.
• Knowledge of personalisation techniques and customer journey planning.
• Familiarity with data protection and compliance best practices.
• Strong analytical skills with the ability to interpret campaign performance data and identify opportunities for improvement.
• Excellent attention to detail and commitment to delivering accurate, high-quality campaigns.
• Strong organisational skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Experience working collaboratively with cross-functional teams and stakeholders.

Responsibilities

• Build, schedule and deploy BAU CRM campaigns across email and other CRM channels.
• Execute personalised customer communications using audience segmentation and dynamic content.
• Support the delivery and optimisation of automated customer journeys and lifecycle marketing campaigns.
• Assist with audience selection, campaign builds and segmentation within the CRM platform.
• Monitor campaign performance and support post-campaign reporting, identifying key insights and improvement opportunities.
• Conduct thorough campaign QA to ensure all communications are accurate, on-brand and delivered to a high standard.
• Support A/B testing and optimisation initiatives to improve engagement, conversion and revenue performance.
• Work closely with Content, Analytics, Commercial and Trade teams to ensure campaigns align with business objectives and promotional activity.
• Maintain high standards of data quality, compliance, campaign governance and CRM best practice.
• Use customer insights and campaign results to contribute ideas that enhance customer communications and performance.
• Stay up to date with CRM trends, tools and best practices, sharing recommendations with the wider team.

Skills

CRM platforms

Audience segmentation

Data-driven decision making

Analytical skills

Attention to detail

Organisational skills

Communication skills

Job description

Select how often (in days) to receive an alert:

For airports, for partners, for people. We are CAVU.

At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody, from the smallest ideas to the biggest transformations. Every day is an opportunity to create better travel experiences.

From our revenue-accelerating single-platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel smoother for passengers and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the support to grow, and the freedom to be your authentic self. Whether you're working from our offices, from home, in our lounges, or on the road, we provide an environment where you can create, innovate, and help transform airport travel.

Together, we can reach new heights. Together, we are CAVU.

The role

We're looking for a CRM Executive to help deliver engaging, data-driven customer communications across CAVU's portfolio of brands.

Reporting to the CRM Lead, you'll play a key role in executing and optimising CRM campaigns that drive customer engagement, increase retention and generate revenue. Working across email and other CRM channels, you'll help deliver personalised customer experiences throughout the customer lifecycle, ensuring the right message reaches the right audience at the right time.

You’ll collaborate closely with teams across Marketing, Content, Analytics, Commercial and Digital to deliver campaigns aligned to business priorities and customer needs. Using performance insights and testing opportunities, you’ll continuously refine campaigns to improve customer engagement and commercial outcomes.

This is an exciting opportunity for someone early in their CRM career who is passionate about customer marketing, data-driven decision making and creating personalised experiences that make a measurable impact.

Key Responsibilites

• Build, schedule and deploy BAU CRM campaigns across email and other CRM channels.
• Execute personalised customer communications using audience segmentation and dynamic content.
• Support the delivery and optimisation of automated customer journeys and lifecycle marketing campaigns.
• Assist with audience selection, campaign builds and segmentation within the CRM platform.
• Monitor campaign performance and support post-campaign reporting, identifying key insights and improvement opportunities.
• Conduct thorough campaign QA to ensure all communications are accurate, on-brand and delivered to a high standard.
• Support A/B testing and optimisation initiatives to improve engagement, conversion and revenue performance.
• Work closely with Content, Analytics, Commercial and Trade teams to ensure campaigns align with business objectives and promotional activity.
• Maintain high standards of data quality, compliance, campaign governance and CRM best practice.
• Use customer insights and campaign results to contribute ideas that enhance customer communications and performance.
• Stay up to date with CRM trends, tools and best practices, sharing recommendations with the wider team.

What We Need From You

• 1-2 years' experience in a CRM, retention marketing or customer marketing role within a B2C environment.
• Experience using email marketing or CRM platforms to build and deploy customer campaigns.
• Good understanding of CRM principles, customer lifecycle marketing and audience segmentation.
• Knowledge of personalisation techniques and customer journey planning.
• Familiarity with data protection and compliance best practices.
• Strong analytical skills with the ability to interpret campaign performance data and identify opportunities for improvement.
• Excellent attention to detail and commitment to delivering accurate, high-quality campaigns.
• Strong organisational skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Experience working collaboratively with cross-functional teams and stakeholders.

What's In It For You?

• 25 days holiday, increasing with service (up to 28)
• Option to buy up to 10 extra days + 4 flexible bank holidays
• 10% company pension
• Annual bonus scheme
• On-site gym
• MediCash scheme
• A range of flexible benefits and discounts, including up to 50% off CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to health & wellbeing events, ID&E activities and learning opportunities
• Formal and informal development options, including mentoring programmes and learning grants
• Enhanced parental leave (T&Cs apply)

Equal Opportunities and Reasonable Adjustments

We're building something brilliant at CAVU: a diverse team of people who reflect the global customer base we serve. We're proudly part of MAG, and together we're on a mission to be number one in our industries, and that takes talent in all its forms.

Whether this is your first role or your next big step, we want to hear from you, even if you don't think you tick every box. What matters most is what you bring.

We're proud to be a Disability Confident employer. If you need any adjustments to support your application or interview, just let us know. We're committed to helping you perform at your best.

Our Colleague Communities play a big part in that journey, including Women's Network, Embrace (Race & Ethnicity), Fly with Pride (LGBTQIA+), Mind Matters (Mental Health), PACT (Parents & Carers), RespectABILITY (Disability & Neurodiversity), and the CAVU Global ID&E Affinity Group.