CRM & Email Marketing Manager- FTC

ParentPay Group; United Kingdom; Remote; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Remote work

Fixed-term contract

Job summary

ParentPay Group is seeking a hands-on CRM & Email Marketing Manager to support CRM-driven communications across a multi-brand portfolio. This fixed-term maternity cover role focuses on executing high-performing email campaigns, building CRM automation, and delivering engaging customer journeys.

The ideal candidate will design emails, write compelling copy, and build workflows in ClickDimensions and MS Dynamics while maintaining high-quality communications across channels.

Qualifications

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
• Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
• Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
• Experience building email campaigns, automation workflows, and CRM-integrated forms.
• Strong design sensibility with the ability to create visually polished email communications.
• Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
• Confident copywriting skills for email and short-form marketing content.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret performance data and optimise campaigns.
• Detail-oriented with a strong focus on quality and accuracy.
• Collaborative and proactive, with the ability to work effectively within a cross-functional team.

Responsibilities

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
• Design professional, on-brand email layouts and content optimised for engagement and conversion.
• Write and refine compelling email copy aligned to brand tone and messaging.
• Ensure all communications are accurate, proof-read, and delivered to a high standard.
• Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
• Implement best practice across segmentation, personalisation, and journey logic.
• Support the planning and execution of the email communications calendar.
• Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.
• Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
• Use insights to continuously improve campaign effectiveness and engagement.

Skills

CRM expertise

Email marketing

Marketing automation

ClickDimensions

MS Dynamics

Segmentation & Personalisation

Copywriting

Email design

Analytics

Cross-functional collaboration

Tools

ClickDimensions

MS Dynamics

Canva

Adobe Express

Illustrator

Job description

CRM & Email Marketing Manager- FTC

Department: Marketing

Employment Type: Fixed Term - Full Time

Location: Remote, UK

Reporting To: Olivia Balaban- Marketing Director

Description

We’re looking for a highly capable and hands-on CRM & Email Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio.

This is a fixed-term maternity cover role, reporting into the Senior CRM & Email Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys.

We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications.

The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard.

Key Responsibilities

Email content, design & campaign execution

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
• Design professional, on-brand email layouts and content optimised for engagement and conversion.
• Write and refine compelling email copy aligned to brand tone and messaging.
• Ensure all communications are accurate, proof-read, and delivered to a high standard.

Marketing automation & sales sequencing

• Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
• Implement best practice across segmentation, personalisation, and journey logic.

Email communications coordination

• Support the planning and execution of the email communications calendar.
• Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.

Performance & reporting

• Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
• Use insights to continuously improve campaign effectiveness and engagement.

Skills, Knowledge and Expertise

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
• Hands‑on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
• Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
• Experience building email campaigns, automation workflows, and CRM-integrated forms.
• Strong design sensibility with the ability to create visually polished email communications.
• Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
• Confident copywriting skills for email and short-form marketing content.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret performance data and optimise campaigns.
• Detail-oriented with a strong focus on quality and accuracy.
• Collaborative and proactive, with the ability to work effectively within a cross-functional team.

KPIs

• Timely and accurate delivery of email campaigns and communications.
• Improvement in email engagement metrics (open rates, CTR, conversions).
• Performance of automated journeys and sales sequences.
• Contribution to lead generation and lead-to-MQL conversion.
• Quality and consistency of CRM data capture via forms.
• Continuous improvement of campaign performance through optimisation.