CRM & Digital Marketing Executive

Shake Shack UK; Greater London; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join an innovative and fun team at a forward-thinking company that values collaboration and creativity. As a CRM & Digital Marketing Executive, you will be pivotal in shaping digital strategies and enhancing customer relationships. This role offers a unique blend of strategic planning and hands-on execution, allowing you to drive impactful marketing campaigns and optimize customer engagement. With a commitment to quality and community, you will thrive in a supportive environment where your contributions are valued. If you are passionate about digital marketing and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 1+ years of experience in Digital and/or CRM marketing role.
• Strong communicator with proven experience in creative copywriting.

Responsibilities

• Plan and execute email marketing campaigns and analyse performance.
• Lead copywriting for website updates, blog posts, and ad copy.

Skills

Digital Marketing

CRM Marketing

Copywriting

Data Analysis

A/B Testing

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Platforms (Braze preferred)

Microsoft Office

Job description

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Work it! Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.

Shake Shack is hiring a CRM & Digital Marketing Executive; you will play a critical role in shaping and driving Shake Shack’s digital and customer relationship marketing strategy across the UK. This role demands a broad skill set, combining strategic thinking with hands-on execution. You will be responsible for the development, execution, and optimisation of digital marketing campaigns, managing CRM platforms, and ensuring a seamless customer experience across all touchpoints. You will also work closely with cross-functional teams and external partners to ensure that Shake Shack’s digital presence and guest interactions are aligned with our brand values and business goals. Plus be involved in all our events and much more!

Key Responsibilities

CRM:

• Assist to plan and execute email marketing campaigns, including creating engaging contents, and tracking email performance metrics.
• Proofing and QA of campaigns to ensure flawless execution.
• Update and maintain customer records, ensuring accuracy and completeness.
• Analyse customer data to identify and create targeted customer segments.
• Develop personalised communication strategies for each segment to optimise engagement and satisfaction.
• Assist to explore opportunities for workflow automation within the CRM system.
• Assist to provide & generate regular reports on key CRM and digital marketing metrics, highlighting key insights, trends, and opportunities.
• Work with the design team to create visually appealing and effective digital assets, ensuring consistency across all digital marketing channels.
• Stay up to date with the latest industry trends, emerging technologies, and best practices in digital marketing and CRM to identify opportunities for innovation and competitive advantage.

Digital Marketing:

• Lead on copywriting website updates, blog post content, GMB updates and ad copy.
• Work closely & assist with third party digital agency to ensure the brand strategy is communicated succinctly through the performance marketing channels (Paid Social, SEO, display, Affiliates, paid search, etc.).
• Assist in analysis of data to identify trends, assess campaign effectiveness, and make data-driven recommendations.
• Assist to maintain & optimise digital menus across platforms (online/kiosk/delivery) & work with third-party vendors to ensure key dates & culinary launches are met efficiently.
• Assist in the execution of marketing campaigns with our delivery partners.

Other:

• Assist with liaising with stakeholders and sending communications to keep the teams updated with calendar/updates/pr/activations/new menu roll out/events and more.
• Assist in developing and executing Shack specific and market-wide events, activations, collaborations and promotions.
• Any Ad Hoc Duties as instructed by the Marketing department.

Personal Profile

• Minimum of 1 years’ experience in a Digital and/or CRM marketing role.
• Minimum of 1 years’ experience in creating, sending & analysing CRM send outs.
• Strong communicator, in particular proven experience in creative copywriting.
• Results-orientated and data-driven mindset with a highly analytical view of A/B testing, segmentation, and reporting.
• You are naturally curious and eager to uncover meaningful insights using all available tools/data sets to drive the business forward.
• Experience of working with a CRM platform, Braze is preferential but not essential.
• Proficient in Microsoft Office.
• A true team player with excellent interpersonal skills with a keen eye for detail.
• An interest in Digital Marketing, CRM and any industry trends.
• Ability to successfully manage internal and external partner relationships.

Salary dependent on experience.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy we "Stand for Something Good."

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales
• Industries: Hospitality