CRM & Digital Guest Communications Lead
Itchy Feet
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Job summary
Itchy Feet is seeking a Digital Communications & CRM Manager to lead guest communications across a portfolio of hostels in Europe. You will own the CRM platform, design automated journeys, and collaborate with partners to optimise digital touchpoints and the guest journey.
The role focuses on direct bookings and enhancing the digital guest experience. Ideal candidates will have CRM expertise, experience in digital communications, and a track record of innovating automations.
Qualifications
- Proven experience managing CRM systems.
- Strong background in digital communications and guest engagement strategies.
- Ability to enhance and innovate automation processes.
- Excellent collaboration skills for cross-functional teams.
Responsibilities
- Manage guest communications across various digital channels.
- Own and maintain the CRM platform, ensuring seamless guest lifecycle communications.
- Develop and implement automated guest journeys and campaigns.
- Collaborate with external partners to enhance digital touchpoints.
- Support website updates and improvements in user experience.
- Optimise the integration and functionality of digital tools, including chatbots.
- Work closely with teams to facilitate a better digital booking experience.
- Monitor and analyse the effectiveness of digital communications strategies.
Skills
Tools
Job description
Itchy Feet is seeking a Digital Communications & CRM Manager to lead guest communications across a portfolio of hostels in Europe. You will own the CRM platform, design automated journeys, and collaborate with partners to optimise digital touchpoints and the guest journey.
The role focuses on direct bookings and enhancing the digital guest experience. Ideal candidates will have CRM expertise, experience in digital communications, and a track record of innovating automations.
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