CRM Data & Personalisation Technology Specialist

Boots UK; Nottingham; On-site; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Employee discounts

Enhanced leave

Employee Assistance Programme

Job summary

Boots UK in Nottingham is seeking a CRM Data and Technology Specialist to lead personalised customer journey strategies and automated communications, balancing commercial objectives with customer centricity.

You will own end-to-end campaigns, collaborate with analytics and delivery teams, and drive data-driven enhancements across the customer marketing plan using tools like Power BI and Salesforce.

Qualifications

• Background in marketing with digital CRM customer lifecycle experience.
• Curious and analytical mindset with a solution-oriented approach.
• Ability to articulate ideas clearly to multiple stakeholders.

Responsibilities

• Create, own, deliver, and optimize automated personalised communications.
• Collaborate with analytics and delivery teams to keep communications timely and relevant.
• Review performance with analytics and adopt new data sources or techniques.
• Set KPIs and continuously optimize customer journeys based on results.
• Plan and schedule migration of existing triggers with Condor representatives.

Skills

CRM experience

Analytical mind

Communication

Stakeholder mgmt

Tools

Power BI

Salesforce

Job description

Boots UK in Nottingham is seeking a CRM Data and Technology Specialist to lead personalised customer journey strategies and automated communications, balancing commercial objectives with customer centricity.

You will own end-to-end campaigns, collaborate with analytics and delivery teams, and drive data-driven enhancements across the customer marketing plan using tools like Power BI and Salesforce.