CRM Data & Automation Engineer

eFinancialCareers; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Wellbeing subsidies

Generous time off

Job summary

eFinancialCareers is seeking a CRM Data & Automation Engineer to own the technical backbone and automation of our CRM ecosystem. The role sits at the intersection of growth marketing, data engineering and product, driving personalised candidate journeys and scalable data integrations.

The role is hands-on (roughly 60/40 split) focusing on multi-channel lifecycle automation and data flows, with a strong emphasis on clean data pipelines, deliverability, and privacy compliance within a modern

Qualifications

• Education: BSc or MSc in Computer Science, Data Science or a related field (equivalent professional experience considered).
• 3-5 years managing CRM or lifecycle marketing platforms in technical capacity (e.g. Braze, Iterable, Bird CRM, Customer.io).
• Solid experience writing SQL for segmentation/querying and integrating systems via REST APIs and webhooks.
• Experience with email deliverability standards (SPF/DKIM/DMARC) and data privacy (GDPR) is desirable.
• Background in a digital-first, subscription or marketplace environment is a plus.

Responsibilities

• Architect, launch and optimise multi-channel lifecycle journeys (Email, Push, In-App) and run robust A/B testing.
• Own the flow of user data, configure webhooks and API-driven triggers with Data Engineering support.
• Take ownership of transactional and triggered messaging to ensure near-instant delivery.
• Maintain data hygiene, deliverability standards and privacy compliance.
• Evaluate and integrate new tools (CDPs, Reverse-ETL) to future-proof MarTech stack.
• Collaborate with data engineers, product managers and copywriters to deliver high-performing automation.

Skills

CRM data engineering

SQL

REST APIs

Email deliverability

Data pipelines

Education

BSc or MSc in Computer Science/Data Science or related

Tools

Bird CRM

SparkPost

AWS Redshift

REST APIs

Webhooks

Liquid/Handlebars templating

Segment (CDP)

Job description

The Opportunity: Help shape a Global Marketplace

eFinancialCareers (eFC) is the world's leading financial services careers platform, connecting top talent with top employers in the banking, asset management, fintech and financial technology sectors. With a global presence and unmatched industry insights, we connect the world's leading financial services talent with global leaders in this space.

We are a diverse company by design. We work collaboratively, share ideas and challenge conventional thinking. This is an opportunity to play a key role in shaping the next phase of eFinancialCareers, helping us strengthen our marketplace through better use of data, insight and automation.

As the essential space for financial services and tech careers, we believe everyone should have access to life-changing opportunities, regardless of background. Therefore, we welcome diversity in applicants for all our roles.

We're looking for a CRM Data & Automation Engineer to own both the technical backbone and the automated performance of eFC's CRM ecosystem. You'll sit at the intersection of growth marketing, data engineering and product - the technical architect who ensures our candidates' journeys are deeply personalised, seamlessly integrated and built to scale.

This is a hands‑on role split roughly 60/40: the majority of your time will go into building, launching and optimising sophisticated multi-channel lifecycle automation (Email, Push, In-App) that drives engagement, conversion and retention. The remainder is spent owning the data flows and integrations that power those journeys - mapping schemas, configuring APIs/webhooks and partnering with Data Engineering to keep everything in sync. If you love clean data pipelines, sophisticated growth automation and getting into the technical weeds of a modern MarTech stack, we want to talk to you.

Key Responsibilities

• Build & Scale Lifecycle Automation (~60%): Architect, launch and continuously optimise multi-channel user journeys (Email, Push, In-App) that drive engagement, conversion and retention, including robust A/B testing and segmentation frameworks. Design, launch, and continuously optimise automated candidate journeys and job alert triggers to drive platform retention and conversion
• Own Data Flows & Integrations (~40%): Own the flow of user data in and out of the CRM platform. Configure webhooks, manage API-driven triggers and partner with Data Engineering and web development to ensure user traits and events sync flawlessly.
• Maintain Transactional Systems: Take full ownership of our transactional and triggered messaging infrastructure to guarantee near-instant delivery, high visibility and reliable performance.
• Data Hygiene & Deliverability: Manage list integrity, audience suppression logic and email deliverability standards (SPF/DKIM/DMARC, IP warming) alongside privacy compliance (GDPR, PECR).
• Shape the MarTech Stack: Evaluate, integrate and implement new tools (e.g. CDPs, Reverse-ETL) to future-proof eFC's growth marketing infrastructure.
• Collaborate Across Teams: Partner closely with data engineers, product managers and copywriters to turn business goals into high-performing, technically sound automation.

What we're looking for

• The Hybrid Mindset: You possess a blend of technical data‑engineering logic and growth‑marketing curiosity. You care about clean code and conversion rates in equal measure.
• Platform Expertise: You are fluent in advanced CRM/lifecycle platforms and know how to use their developer features. Experience with Bird CRM and Sparkpost is a distinct advantage.
• Technical Chops: Comfortable writing SQL for data querying and segmentation, and working with REST APIs and webhooks for integrations. Familiarity with HTML/CSS for email formatting as well as templating languages (like Liquid or Handlebars) for personalisation is a plus.
• Data Savvy: You understand relational databases, event-driven architecture and how data schemas impact marketing automation. Experience with CDPs (like Segment) is a bonus.
• Analytical Problem Solver: You love diagnosing data discrepancies, optimising deliverability and building scalable automation frameworks that don't break - and you look past open rates to measure true business impact.

We operate a highly personalised, data-driven ecosystem. In this role, you'll be working directly with:

• Data Infrastructure: AWS hosted, with Amazon Redshift serving as our central data warehouse.
• CRM & Automation Engine: Bird CRM for managing our candidates' lifecycles, orchestration and automation.
• Delivery & Infrastructure: Sparkpost for enterprise-grade email delivery and transactional messaging.
• Proprietary Tech: Our in-house, proprietary Jobseeker Matching Engine - you'll play a key role in managing how data flows from this matching engine into Sparkpost to deliver hyper-targeted, real-time alerts to our users.

Education & Experience

• Education: BSc or MSc in Computer Science, Data Science, Marketing Technology or a related field. Equivalent professional experience in a highly technical CRM, data or growth marketing role will also be considered.
• Experience:
• 3-5 years of experience managing CRM or lifecycle marketing platforms (e.g. Braze, Iterable, Bird CRM, Customer.io) in a hands‑on, technical capacity
• Solid working experience writing SQL for segmentation/querying and integrating systems via REST APIs and webhooks
• Experience with email deliverability standards (SPF/DKIM/DMARC) and data privacy compliance (GDPR) is highly desirable.
• Background in a digital‑first, subscription or marketplace environment is a plus

What We Offer

• We reward personal responsibility with a package that reflects it - competitive salary, pension, private medical insurance, wellbeing subsidies and generous time off to rest and recharge
• A culture of transparency, where good work is seen and celebrated
• Modern tools and tech to set you up for success
• Flexible, hybrid working from the UK

As an inclusive employer, eFinancialCareers will try to accommodate any adjustments you need throughout the hiring process and beyond - just let us know how we can support you when you apply.