CRM Data Analyst

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global premium lifestyle brand is seeking a CRM Data Analyst to join their Customer Experience team in London. You will analyze customer data to drive campaign effectiveness and improve customer segmentation. The ideal candidate will have strong SQL skills, experience with visualization tools, and a background in retail or CRM environments. The role offers a hybrid working model and opportunities for impactful contributions.

Benefits

Hybrid working model

Strong work-life balance

Impactful data-led marketing role

Qualifications

• Strong SQL skills, experience in creating tables, joins, and pipelines.
• Experience working with visualisation tools (Tableau, DataIQ, etc.).
• Commercial understanding of CRM performance metrics.

Responsibilities

• Support the CRM team with analysis, reporting, and campaign performance insights.
• Design customer segments and optimise targeting strategies.
• Pull, clean, and interpret customer data for actionable insights.

Skills

SQL skills

Experience with visualisation tools

Communication skills

CRM performance metrics understanding

Tools

Tableau

DataIQ

Python

Job description

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Please note, this company is unable to offer sponsorship, and you must be a UK resident to apply

THE COMPANY

This global premium lifestyle brand is renowned for its iconic fashion, homeware, and fragrance collections. With a long-standing reputation for timeless style and quality craftsmanship, the business continues to innovate across retail, e-commerce, and digital engagement. Data sits at the heart of its customer strategy, and the CRM team plays a pivotal role in driving customer acquisition, retention, and engagement.

THE ROLE

As a CRM Data Analyst, you’ll join the Customer Experience (CX) team and support the CRM and analytics function. You’ll be responsible for pulling, analysing, and presenting customer data to influence decision-making and drive more effective campaigns. With a focus on storytelling through data, you’ll help shape the CRM strategy, improve customer segmentation, and support the growth of acquisition and engagement initiatives.

Your responsibilities will include:

• Supporting the CRM team with analysis, reporting, and campaign performance insights.
• Designing customer segments and helping optimise targeting strategies.
• Pulling, cleaning, and interpreting customer data to create actionable insights.
• Building and maintaining data pipelines to support CRM campaigns.
• Creating dashboards and visualisations to communicate performance to stakeholders.
• Partnering with data, CRM, and wider CX teams to deliver scalable, data-led solutions.

REQUIREMENTS

Must-Have:

• Strong SQL skills, with experience in creating tables, joins, and pipelines.
• Experience working with visualisation tools (Tableau, DataIQ, or similar).
• Commercial understanding of CRM performance metrics.
• Excellent communication skills with the ability to tell a story through data.
• Experience working in retail or CRM-heavy environments.

Nice-to-Have:

• Python for data manipulation and analysis.
• Experience with ESP platforms (e.g., Zeta or similar).
• Knowledge of data architecture and infrastructure in CRM contexts.

WHY WORK HERE?

• Join a globally recognised brand with a rich heritage and modern customer-first vision.
• Play a key role in shaping CRM strategy and driving data-led marketing.
• Hybrid working model with strong work-life balance.
• Be part of a skilled, collaborative CX and data team where your insights have direct impact.